Midweight Creative - Sport

Frasers Group; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading retail group in London is seeking a Midweight Creative to drive the creative vision for Sports Direct. Candidates should have experience in brand storytelling, significant collaboration skills, and a strategic understanding of marketing. This role offers opportunities for career growth and creative innovation in a dynamic retail environment.

Benefits

Recognition and rewards program

Employee wellbeing initiatives

Quarterly CEO sessions

Qualifications

• Proven experience in a senior or midweight creative role within a sports retail/marketing environment.
• Strong idea generation, concept development and presenting skills.
• Understanding of omni-channel marketing and experiential.

Responsibilities

• Define and execute the creative development for brand campaigns.
• Collaborate with internal teams and external partners for campaign execution.
• Provide creative input on photoshoots and production.

Skills

Creative direction

Brand storytelling

Marketing strategy

Collaboration

Tools

Keynote

Adobe Creative Suite

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

Sports Direct is a leading international retailer of sports and fitness footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sport to champion the legend in everybody. Whatever your sport, whatever your style, and whatever your ambition, we offer the quality and choice to make everyone feel like a winner. Whether it’s football, running, training, boxing, walking, dance, cycling or swimming, we aim to serve, support, and inspire with products that bring out the best in everyone.

The past 5 years have been monumental for Sports Direct, from the elevation of our creative work and retail offering, to launching extensive purpose led campaigns.

The Role:

We’re seeking an energetic Midweight Creative to join our in-house creative team to help to shape and drive the creative vision and storytelling for Sports Direct within the retail group. Supporting our Lead Creative on campaigns, collaborations, and experiential activations that enhance brand positioning, engage consumers, and drive commercial success. Working at the intersection of Football, Running, Outdoor, Training and Lifestyle.

This role requires a deep understanding of Sports and Retail/Marketing/Advertising, linked strategically to consumer trends/insights and confidence in ‘Platform first’ creative ideation and delivery.

Key Responsibilities:

• Work with the Lead Creative to define and execute the creative development for Sports Direct brand and partner creative campaigns and activations, aligning with the overall brand vision and business objectives.
• Foster strong relationships and collaborate with internal teams (Marketing, Production, Paid, Organic, e-commerce, Retail, PR etc) and external creative partners to deliver high-impact campaign executions.

• Work in collaboration with paid and social to ideate and deliver effective ‘platform first’ initiatives whilst pushing creative boundaries.
• Provide key creative input on photoshoots plus video and social production
• Provide art direction and feedback to graphic, motion and production designers
• Close collaboration with internal production and project teams, with ability to interrogate budgets vs deliverables to ensure the best creative output aligned with costs
• Act as a brand guardian alongside your creative lead, ensuring brand and creative consistency across all channels, including digital, retail, partnerships, and experiential activations (fully integrated)
• Stay ahead of market trends, consumer behaviours, competitor activities and new technologies (e.g. AI, platform-first strategies etc. ) within the Sports sector
• Mentorship of junior creative team members
• Manage multiple creative projects simultaneously, meet deadlines and maintain attention to detail
  
  

Qualifications

• Proficient in creative tools and presentation tools (e.g. Keynote)
• Proven experience in a senior or midweight creative role within a sports retail/marketing/advertising environment.
• An understanding of brand storytelling, omni channel marketing and experiential
• Experience in creative direction, campaign development and visual identity through a strategic lens.
• Strong idea generation, concept development and presenting skills
• An understanding of the sporting landscape from an aesthetic and cultural perspective
• Ability to strategically build out a campaign, based off strategic consumer insights and rationales.
  
  

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.