Midweight Creative (social)

JR United Kingdom; Slough; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading creative agency is seeking a Midweight Creative specialized in social media to join their vibrant team. The ideal candidate will have a strong portfolio showcasing social campaigns, excellent copywriting skills, and the ability to collaborate effectively with diverse teams. You will work on delivering engaging content across various platforms to connect with audiences uniquely and creatively.

Qualifications

• Strong portfolio of social campaigns demonstrating conceptual thinking.
• Proven experience in a creative/social-first agency environment.
• Deep understanding of content interaction across platforms.

Responsibilities

• Develop original social-first content ideas and campaigns.
• Collaborate with internal teams to bring campaigns to life.
• Stay updated on platform trends and changes.

Skills

Copywriting

Creative Thinking

Social Media Expertise

Collaboration

Cultural Relevance

Tools

Adobe Creative Suite

Canva

CapCut

PowerPoint

Job description

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At VML Live, we inspire growth for ambitious brands through sport, experiential and entertainment. For more than 25 years, we’ve made it our mission to engage audiences across the world’s biggest sports, major competitions and bespoke experiences. We work solely for brands and are rights-holder agnostic, ensuring our priority remains driving the best results and ROI through our clients’ partnerships in sport and entertainment.

We are a close-knit, collaborative team with a unique and vibrant culture. Clients value our creativity, innovative thinking and strategic, insight-based approach to every challenge. Headquartered in London with offices in other key locations globally, we are proud to be part of the VML global network and WPP.

The Role

We’re looking for a Midweight Creative with a specialism in Social to join our London office. You will be a key part of ‘Create’, our creative team that delivers social-first ideas and content across sport, entertainment, automotive and consumer brands.

This role is perfect for a conceptual thinker with a passion for crafting culturally relevant, platform-native ideas that audiences want to engage with. You’ll work closely with content producers, designers, editors, strategists and senior creatives to deliver thumb-stopping work that connects with audiences on TikTok, Instagram, YouTube, X, and emerging platforms.

As our Social Creative, you’ll be expected to:

• Bring original, social-first thinking to the table, from reactive content to longer-term campaigns.
• Develop ideas and executions across the full spectrum of social content: short-form video, memes, stories, carousels, platform-specific formats and more.
• Write for social with a sharp, adaptable tone of voice.
• Collaborate with creatives, strategists and producers to bring campaigns to life in the most relevant and engaging ways for each platform.
• Create mood boards, storyboards, copy, scripts and mock-ups to sell in creative work both internally and externally.
• Stay ahead of platform changes, trends and tools that influence content consumption and audience behaviour.

What We’re Looking For

• A strong portfolio of standout social campaigns and content ideas that demonstrate conceptual thinking, cultural relevance and platform fluency.
• Proven experience working with brands in sport, entertainment and lifestyle (automotive/luxury a bonus).
• Experience working in a creative or social-first agency environment.
• A deep understanding of how people interact with content across different platforms – and how to optimise creative for each.
• A confident storyteller: able to pitch ideas internally and externally with clarity and enthusiasm.
• Copywriting skills tailored for social (short, sharp, engaging).
• Confidence with tools like Adobe Creative Suite, Canva, CapCut, plus PowerPoint for presentations.
• Awareness or experience of working with creators/influencers and co-creating content.
• A team player with energy, curiosity and passion for pop culture, sport, and digital creativity.
• A positive, proactive attitude and the ability to manage time and deadlines across multiple projects.

Bonus Points

• Experience working on live/reactive content for real-time campaigns.
• Confidence in overseeing social shoots or briefing creators/production teams.