Mid-Weight Strategist

JR United Kingdom; Northampton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An innovative agency specializing in Shopper Marketing is seeking a Mid-Weight Strategist to join their dynamic team in Northampton. This role offers a unique opportunity to craft insight-driven strategies that shape retail experiences and drive brand impact. You will collaborate closely with senior leadership and cross-functional teams, translating client briefs into effective strategies, and measuring campaign effectiveness. With a supportive culture and a focus on creativity, this position is perfect for a strategic thinker eager to make a significant impact in the retail sector. Join a forward-thinking firm that values collaboration and creativity.

Qualifications

• Experience in shopper marketing or retail strategy.
• Strong balance of creative and commercial understanding.

Responsibilities

• Translating client briefs into effective shopper-focused strategies.
• Mapping customer journeys and identifying behavioral triggers.

Skills

Shopper Marketing

Retail Strategy

Creative Flair

Behavioral Data Analysis

Communication Skills

Organizational Skills

Job description

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Mid-Weight Strategist – Shopper Marketing Agency – Hybrid (Northampton Based)

Are you a Mid-Weight Strategist looking for an exciting new opportunity?

DNA Recruit is working with a dynamic and collaborative agency specializing in Shopper Marketing and Retail communications. They are looking for a Mid-Weight Strategist.

With a growing, ambitious team and a supportive culture, this is an ideal opportunity for a Strategist keen to shape retail experiences and drive brand impact in a commercially creative way.

About the Role

As a Mid-Weight Strategist, you’ll play a key role in crafting compelling, insight-driven strategies across shopper campaigns, brand activations, and retail experiences. Reporting to the Strategy Director, you’ll be part of a close-knit team with direct access to senior leadership and cross-functional collaboration across creative, client services, and production.

Responsibilities:

• Translating client briefs into effective shopper-focused strategies
• Mapping customer journeys and identifying behavioral triggers
• Applying research tools and insight data to guide creative thinking
• Building communications frameworks and activation plans
• Presenting ideas internally and to clients with confidence and clarity
• Measuring campaign effectiveness and identifying opportunities to optimize

Skills and Experience:

We’re looking for someone with a strategic mindset, a curious nature, and a desire to make work that works. Ideally, you will have:

• Experience in shopper marketing, retail strategy, or a closely related discipline
• A strong balance of creative flair and commercial understanding
• Confidence working with insights, behavioral data, and research findings
• Great communication skills and the ability to present with clarity
• A collaborative, ego-free approach to working with wider teams
• Strong organizational skills to manage multiple projects simultaneously

Salary: £40,000–£50,000

Location: Hybrid – Northampton (2–3 days per week)

Job Reference: AW 11707

All applications are viewed and evaluated according to the role requirements. At DNA, we aim to contact shortlisted candidates within 2 weeks. Due to the high volume of applications, we are unable to reply to everyone. If you have not heard back within 2 weeks, please consider your application unsuccessful. Best regards, the DNA team.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

We offer up to £250 in vouchers for any referrals who pass their probationary period. If you know anyone interested, please forward the job link.

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DNA Recruit delivers dynamic recruitment, search, and talent solutions across various roles in the UK and globally, including client-side and agency positions in multiple disciplines.