Mid-Weight Strategist

Mid-Weight Strategist – Shopper Marketing Agency – Hybrid (Northampton Based)

Are you a Mid-Weight Strategist looking for an exciting new opportunity?

DNA Recruit are working with a Dynamic and Collaborative Agency specialising in Shopper Marketing and Retail communications who are looking for a Mid-Weight Strategist.

With a growing, ambitious team and a supportive culture, this is an ideal opportunity for a Strategist keen to shape Retail experiences and drive brand impact in a commercially creative way.

About the Role

As Mid-Weight Strategist, you’ll play a key role in crafting compelling, insight-driven strategies across Shopper Campaigns, Brand Activations, and Retail experiences. Reporting into the Strategy Director, you’ll be part of a close-knit team with direct access to senior leadership and cross-functional collaboration across Creative, Client Services, and Production.

Responsibilities:

• Translating client briefs into effective shopper-focused strategies
• Mapping customer journeys and identifying behavioural triggers
• Applying research tools and insight data to guide creative thinking
• Building communications frameworks and activation plans
• Presenting ideas internally and to clients with confidence and clarity
• Measuring campaign effectiveness and identifying opportunities to optimise

Skills and Experience:

We’re looking for someone with a strategic mindset, a curious nature, and a desire to make work that works. Ideally, you will have:

• Experience in shopper marketing, retail strategy, or a closely related discipline
• A strong balance of creative flair and commercial understanding
• Confidence working with insights, behavioural data, and research findings
• Great communication skills and the ability to present with clarity
• A collaborative, ego-free approach to working with wider teams
• Strong organisational skills to manage multiple projects simultaneously

Salary:

£40,000–£50,000

Location:

Hybrid – Northampton (2–3 days per week)

Job Reference:

AW 11707

All applications are viewed and evaluated according to the role requirements. At DNA we aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful - best regards the DNA team.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.