Mid-Weight Creative Designer

The Maverick Group; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

The Maverick Group in London is seeking a Mid-Weight Creative Designer to join a dynamic team delivering bold branding, advertising and experiential concepts.

You will work across brands, campaigns, culture, events, social and film, bringing expert AI workflows and crafted visuals that feel crafted, not generated.

This hybrid role requires London proximity and a portfolio that shows real AI-driven work and high-end typography, layout and visual design.

Qualifications

• Portfolio demonstrating branding, advertising, and experiential work.
• Expert-level AI experience with real-world projects.
• Strong typography, layout and visual design skills.
• Ability to work across brands, campaigns, culture, events and experiences.

Responsibilities

• Develop visual identities and brand guidelines.
• Turn campaigns into brilliant design across channels.
• Design events, experiential environments and pitches.
• Collaborate with creative directors and wider teams.
• Showcase AI-driven workflows and outcomes.

Skills

Generative AI

Branding

Typography

Layout design

Presentation skills

Tools

Runway

Figma Weave

Adobe Creative Suite

Job description

WE'RE LOOKING FOR THE RARE 1% OF DESIGNERS.

We are urgently seeking a Mid-Weight Creative Designer who can do things most designers can't.

ABOUT US

We build brands that people want to be part of. Inside & Out.

Great brands must keep their promise twice. First, inside the organisation, through people who understand the brand, believe in it and bring it to life every day. Then out in the world, through ideas and experiences that make people notice, care and act.

That's why we're built differently. We bring internal and external communications together under one roof, with one integrated creative team working across both sides of the brand.

Inside

we create employee engagement, culture and communications that make people feel something about the organisation they're part of.

Outside

we build brands using every tool available – content, advertising, brand strategy, PR, social, film, influencers, events and sponsorship – to make brands matter in the real world.

We're proudly independent, which means we're free to challenge convention, follow the work and think differently. And right now, we're doing something pretty radical. We're rebuilding our creative studio around generative AI.

AI isn't a side project here. It isn't something we're experimenting with on Friday afternoons. More than 70% of our creative process is already powered or supported by AI, and we're investing decisively in what comes next.

We're looking for people who aren't waiting to see what the future of creativity looks like. Because they're already making it.

THE ROLE

We know we're looking for a unicorn. Which is probably why we haven't found them yet. But we know they’re out there because we already have some.

We're looking for a Mid-Weight Creative Designer with a blow-the-doors-off level of talent to join a team of designers, creatives and creative directors already making things that haven't been made before.

This isn't a role for someone who simply wants to execute someone else's ideas. We want someone who can think, make, experiment, challenge and surprise.

Someone equally comfortable developing a visual identity, turning a campaign idea into something brilliant, designing an event experience, building a pitch-winning proposal or generating something that would have been impossible a couple of years ago. And then doing something completely different tomorrow.

Because of our Inside & Out way of working, you'll get to work across brands, campaigns, culture, communications, events, social, film and experiences.

BUT THERE'S A REASON THIS ROLE IS ONLY FOR THE 1%. AI.

We aren't looking for someone who has watched a few Midjourney tutorials and added 'Prompt Engineer' to their LinkedIn profile. We want someone who genuinely understands how to use AI in the best way.

Someone who knows which tool to use, why to use it, how to push it beyond the obvious and how to build an intelligent workflow around it.

Someone who can take an idea from a scribble in a notebook to a finished piece of film, imagery, identity or experience, faster, further and in ways that simply weren't possible before.

If you're already doing that, we'd really like to meet you.

THE 1% SKILLSET

You’ll be expected to move effortlessly between disciplines and create exceptional work across:

• TV, film, advertising and integrated campaigns
• Brand identities, visual systems and brand guidelines
• Social, digital and content
• Internal communications and employee engagement
• Events, exhibitions and experiential environments
• Retail and physical brand experiences
• Creative concepts and visualisations
• Client presentations and pitch-winning creative decks

You’ll work closely with our Creative Directors and wider creative team, developing ideas from the first thought through to the final piece of work.

Lots of designers say they're good at AI. Very few actually are.

We’re looking for someone with expert-level generative AI experience.

Able to generate exceptional imagery across multiple AI platforms.

Understand the strengths, weaknesses and quirks of different AI tools.

Build intelligent AI workflows using tools such as Runway, Figma Weave and whatever comes next.

Visualise events, exhibitions, retail environments and experiential concepts.

And combine AI with traditional design and production skills to create work that feels crafted, not generated.

AND YES, THERE'S MORE. THAT'S WHY WE NEED THE 1%

You’ll also need expert knowledge of Adobe Creative Suite.

Talent for typography, layout and visual design.

Experience with integrated campaigns.

Experience in branding, identity systems and guidelines.

The ability to create beautiful, persuasive presentations.

Excellent organisation and the ability to juggle multiple projects at pace.

Strong presentation skills and the confidence to explain and sell your thinking.

A collaborative, proactive attitude combined with an insatiable curiosity about what comes next.

SHOW US WHAT YOU CAN DO

Your portfolio is much more important to us than a beautifully formatted CV.

We want to see evidence of your creative thinking and exceptional craft.

Ideally, your portfolio will demonstrate:

Branding & Identity - Work that shows you understand how to build a distinctive visual world, not just make a nice logo.

Advertising & Communications - Campaigns and ideas that show you can take a thought and turn it into something people actually want to look at.

Experiential & Events – Work that demonstrates you can think beyond the screen and create physical experiences, environments and moments.

AI Mastery – Thisis important. We want to see real, professional AI work, both still imagery and AI-generated film. Don't just tell us you're good at AI. Show us.

We're particularly interested in seeing where you've used AI to make something better, faster, stranger, more ambitious or simply impossible to make last year.

WHERE YOU'LL WORK

This is a hybrid, London-based role.

You'll need to already live within a reasonable commuting distance of London, or be willing to commute to our London studio up to three days a week.

STILL HERE?

Then there's a good chance you're the kind of person we're looking for.

Someone with the craft of a great designer.

The curiosity of a creative inventor.

And the AI skills to completely change what's possible.

If that's you, we want to see your work.

Come and help us build what the industry looks like next.