Mid-Level Product Designer

ASOS; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading online fashion retailer is seeking a Product Designer to join their Digital Product team in London. The role involves owning the design of digital products, collaborating with cross-functional teams, and conducting user research to deliver high-quality digital experiences. Excellent skills in Figma and experience across multiple platforms are required. The position offers an attractive benefits package, including employee discounts and paid annual leave.

Benefits

Employee discount

Employee sample sales

25 days paid annual leave

Private medical care scheme

Fixed Annual Payment

Qualifications

• Proven experience in user research and usability testing.
• Excellent skills in creating polished visuals and prototypes.
• Experience designing for multiple platforms.

Responsibilities

• Own the end-to-end design of digital products.
• Collaborate closely with cross-functional teams.
• Conduct quantitative and qualitative research.

Skills

User research

Figma

Prototyping

Data-driven design

Communication skills

Tools

Usertesting.com

Web Design

Mobile Design

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

Digital Product at ASOS

At ASOS, we're proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we're building the future of fashion commerce.

The Details

We're expanding our Digital Product team and are looking for a Product Designer to join us!

As a Product Designer, you'll be an integral part of one of our many customer experience product development teams, focused on executing our strategic missions and achieving defined objectives.

You will play a key role throughout the product lifecycle, from discovery and definition to concept design, research, validation, and delivery. You'll create documentation, wireframes, realistic prototypes and pixel-perfect UI that delight our customers and meet business needs.

Join us and be part of ASOS's digital revolution.

Key Responsibilities

• Own the end-to-end design of digital products within your Product development team, ensuring they are built, shipped, and continually optimised.
• Focus on delivering outcomes and value for customers and the business as part of the new product operating model.
• Collaborate closely with a cross-functional team including product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives.
• Work in an agile environment, adapting to changing needs and embracing an agile mindset.
• Conduct quantitative and qualitative research to ensure insight-driven, customer-centric solutions and validate design choices.
• Design with consistency and brand principles in mind, knowing when to use our design system and when to break away from it.
• Communicate design choices, progress, and research findings early and often.
• Champion the user and be their voice at all times, adhering to a user-centered design philosophy.
• Ensure all designs meet ASOS's target accessibility standards.
• Understand the technology, business processes, and data models that underpin our user experiences.
• Stay updated on new technology, design trends, and emerging design thinking.

Qualifications

About you

• You thrive in a Product led collaborative, cross-functional environment.
• You are adaptive and embrace an agile mindset.
• Proven experience in user research, with skills in conducting interviews and usability testing via Usertesting.com.
• Excellent skills in creating polished visuals, interactive prototypes, and intuitive flows in Figma, while maintaining and enhancing design system components.
• You have experience designing for multiple platforms - Web (Mobile, Tablet & Desktop), and App (iOS & Android).
• You have experience in making data-driven design choices (e.g. from analytics, quantitative/qualitative research, and A/B tests).
• You have great communication and presentation skills with the ability to clearly articulate your design choices and influence key stakeholders.
• You are passionate about delivering high-quality digital products that meet customer needs and drive business value.

Additional Information

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role