Microsoft Alliances & Marketing Manager

Systems Limited; Slough; On-site; GBP 60,000 - 90,000; Full time

Job summary

Systems Limited is seeking an experienced Microsoft Alliances & Marketing Manager to drive the Microsoft partnership across the UK & Ireland, serving as the regional marketing lead.

You will own the alliance, build strong Microsoft relationships, drive co-sell opportunities and align marketing activities across campaigns, events, webinars, and executive engagements. IT services experience and Microsoft ecosystem knowledge are essential.

Qualifications

• 5+ years in alliances, partnerships, business development, technology sales, or B2B technology marketing.
• Proven experience managing or developing Microsoft partner relationships.
• Background within IT services, systems integrator, MSP, technology consultancy, or Microsoft partner.
• Strong understanding of the Microsoft ecosystem and co-sell motion.
• Experience driving pipeline growth through strategic partnerships.
• Excellent stakeholder management and communication skills.

Responsibilities

• Own and grow the Microsoft alliance across the UK&I region.
• Build strong relationships with Microsoft stakeholders and field teams.
• Drive co-sell opportunities, joint GTM initiatives, and Microsoft-influenced pipeline growth.
• Partner with Sales, Delivery, and Solution teams to identify and convert opportunities.
• Coordinate UK&I marketing activities including campaigns, events, webinars, roundtables, and executive engagements.
• Align regional marketing priorities with global marketing teams.
• Leverage Microsoft partner programs, funding, incentives, and co-marketing opportunities.
• Promote growth across Azure, Data & AI, Microsoft 365, Security, Dynamics 365, Power Platform, Copilot, and Managed Services.

Skills

Alliances management

Partnership development

B2B technology marketing

Stakeholder management

Campaign planning

Job description

We are seeking an experienced Microsoft Alliances & Marketing Manager to drive our strategic Microsoft partnership across the UK & Ireland while acting as the regional marketing lead.

Key Responsibilities

• Own and grow the Microsoft alliance across the UK&I region.
• Build strong relationships with Microsoft stakeholders and field teams.
• Drive co-sell opportunities, joint GTM initiatives, and Microsoft-influenced pipeline growth.
• Partner with Sales, Delivery, and Solution teams to identify and convert opportunities.
• Coordinate UK&I marketing activities including campaigns, events, webinars, roundtables, and executive engagements.
• Align regional marketing priorities with global marketing teams.
• Leverage Microsoft partner programs, funding, incentives, and co-marketing opportunities.
• Promote growth across Azure, Data & AI, Microsoft 365, Security, Dynamics 365, Power Platform, Copilot, and Managed Services.

What We're Looking For

• 5+ years of experience in Alliances, Partnerships, Business Development, Technology Sales, or B2B Technology Marketing.
• Proven experience managing or developing Microsoft partner relationships.
• Background within an IT Services company, Systems Integrator, MSP, Technology Consultancy, or Microsoft Partner.
• Strong understanding of the Microsoft ecosystem and co-sell motion.
• Experience driving pipeline growth through strategic partnerships.
• Excellent stakeholder management and communication skills.

Desirable

• Existing network within Microsoft UK&I.
• Knowledge of Microsoft's partner programs, funding, incentives, and Solutions Partner designations.
• Experience with Azure, Dynamics 365, Power Platform, Security, Data & AI, Copilot, and Modern Work solutions.

Ideal for:

Professionals who thrive at the intersection of Microsoft alliances, sales, partnerships, and marketing, with a focus on driving measurable business growth.