MICE Sales Manager

www.findapprenticeship.service.gov.uk - Jobboard; Park Central; On-site; GBP 40,000 - 43,000; Full time

Job summary

A prestigious hotel in Birmingham is seeking an exceptional Sales Manager to drive hotel revenue and penetrate the Meetings & Events market. You will manage accounts, conduct market research, and work closely with hotel management. The ideal candidate has significant sales experience and excellent negotiation skills. Employee benefits include discounts, career development opportunities, and a supportive work environment.

Benefits

Competitive colleague rates for overnight stays

50% employee discounts on food and beverage

Access to discounts on retail, travel, and leisure activities

Employee referral rewards

Free meals on duty

Access to wellbeing support

Career development opportunities

Qualifications

• Previous experience in a Senior Sales and Marketing role is essential.
• Experience in the MICE market is desirable.
• Proven success in business development and account management.
• Excellent presentation and negotiation skills.

Responsibilities

• Support the Director of Sales in implementing a proactive sales strategy.
• Seek new meetings & events business opportunities.
• Manage existing accounts and organize FAM trips.
• Conduct local market research and promote the hotel.

Skills

Senior Sales and Marketing experience

MICE market experience

Opera Sales and Catering experience

Business development and account management

Presentation and negotiation skills

Commercial awareness

Leadership and team motivation

Written and verbal communication skills

Job description

We are looking for an exceptional Sales Manager to join our team and take responsibility for achieving and exceeding the revenue target for The Grand.

You will be responsible for driving hotel revenue by penetrating the local and national Meeting & Events marketplace, securing and increasing the productivity of existing accounts, and securing new accounts within a geographical area to deliver market and customer share. You will work closely with the Director of Sales and Hotel Management Team to drive profitable performance.

This will be achieved through structured and impressive sales planning, focusing on building long-term, profitable client relationships to enable revenue growth and retention.

Salary

£40,000 - £43,000

Role Responsibilities

You will support the Director of Sales in implementing the proactive sales strategy for The Grand, enabling us to confidently enter the market and stand out in Birmingham. The role involves proactively seeking new meetings & events business opportunities, managing existing accounts, organizing FAM trips, conducting sales appointments, and accompanying your sales team as needed.

You will also conduct local market research, promote the hotel within Birmingham, host sales appointments, and generate repeat business.

As the role involves extensive travel within the UK and possibly abroad, candidates should have a full UK driving license and access to their own vehicle.

Candidate Requirements

• Previous experience in a Senior Sales and Marketing role is essential
• Experience in the MICE market is desirable
• Experience with Opera Sales and Catering
• Proven success in business development and account management
• A creative and dynamic approach
• Excellent presentation and negotiation skills
• Commercial awareness, drive, numeracy, and business planning skills
• A positive, proactive attitude
• Strong leadership and team motivation skills
• Exceptional written and verbal communication skills
• Personality, flair, and effective communication at all levels

Employee Benefits

• Competitive colleague, friend, and family rates for overnight stays
• 50% employee discounts on food and beverage
• Access to discounts on retail, travel, and leisure activities
• Employee referral rewards
• Free meals on duty
• Access to wellbeing support via Hospitality Action
• Recognition programs and team events
• Career development opportunities, including apprenticeships
• Use of Wagestream financial wellbeing platform
• Uniform provided

The Grand Hotel Birmingham is housed in a Grade II* listed building on Colmore Row, blending restored Victorian features with modern style. It offers 185 bedrooms, a cocktail bar, a restaurant, and event spaces including the Louis XIV-style Grand Ballroom.

We value diversity and foster a welcoming environment. Join our passionate team and contribute to creating memorable experiences for our guests and colleagues.