MICE Sales Manager

Apex Hotels; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A premier destination in the MICE (Meetings, Incentive, Conference, and Events) industry is seeking a results-driven MICE Sales Manager to join their dynamic sales team in London. The successful candidate will leverage strong networking and relationship management skills to support business development and drive sales across national and international markets. Excellent benefits are included, plus training and opportunities for professional growth within a vibrant team environment.

Benefits

29 days holiday

Training and development

Access to gym and pools

Employee events

Pension contributions

Qualifications

• Proven experience in MICE sales, preferably with agencies or international markets.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel domestically and internationally.

Responsibilities

• Identify and engage with key agents across domestic and international markets.
• Build and maintain relationships with DMCs, Conference Agents, and corporate clients.
• Achieve sales targets through proactive outreach and prepare proposals.

Skills

Communication

Negotiation

Presentation

Networking

Job description

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An exciting opportunity has become available to be part of our dynamic and driven MICE (Meeting, Incentive, Conference and Events) Sales team as a MICE Sales Manager in our growing England team. Based in London, travel to other Apex branches, client, and agent offices both nationally and internationally may be required.

We are seeking a results-driven MICE (Meetings, Incentive, Conference and Events/Exhibition) Sales Manager to support and grow our business development efforts across our portfolio, with a focus on building relationships with regionally based Conference Agents, Destination Management Companies (DMCs), and direct M&E bookers. The ideal candidate will have a strong understanding of the MICE industry, excellent networking skills, and a passion for promoting Apex Hotels as a premier destination for meetings, incentives, conferences, and events.

THE ROLE

• Business Development: Identify and engage with key agents across domestic and international markets. Develop tailored sales strategies. Represent the company at trade shows, networking events, and industry forums.

• Relationship Management: Build and maintain relationships with DMCs, Conference Agents, corporate clients, event planners, MICE partners, and tourism boards. Act as the primary contact for DMCs, agencies, and partners. Achieve sales targets through proactive outreach. Prepare proposals, site inspections, presentations, and bids. Monitor industry trends and competitor activity. Provide reports to senior management. Work with stakeholders to align offerings. Support promotional campaigns targeting DMCs and MICE clients.

REQUIREMENTS

You will be a people person, dedicated to developing our team and culture. You will create and sustain high-trust relationships with stakeholders. Additionally, you will:

• Proven experience in MICE sales, preferably with agencies, DMCs, or international markets.
• Network within the MICE and tourism industry.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel domestically and internationally.
• Knowledge of Scotland’s tourism offerings is a strong advantage.

THE COMPANY

Join a great team, enjoy your work, develop friendships, networks, and skills. Benefits include:

• 29 days holiday
• Training and development from day one
• Employee events and celebrations
• Interactive employee communication app
• Access to gym and pools
• External Employee Assistance Programme
• Financial Wellbeing App Wagestream
• Referral bonus

After 3 months, additional benefits include:

• Discounts and experiences through "Treat Yourself Here"
• Pension contributions
• Recognition schemes
• Long service recognition
• Guest experience overnight stay and dinner
• 50% restaurant discount
• Cycle to Work Scheme
• Discounted room rates
• Spa treatments and product discounts
• Life Assurance

We encourage you to bring your personality, ideas, and spark. We provide great training and development opportunities. There’s a place here for you in our innovative, thriving business.