Meta Ads Manager (Remote)

JR United Kingdom; Cambridge; Remote; GBP 35,000 - 55,000; Full time

Job summary

FlowTiger, a leading marketing agency, is seeking a freelance Paid Media Manager to optimize paid media campaigns for e-commerce brands. The ideal candidate will have over two years of experience with Meta Advertising, capable of working independently to achieve client KPIs and manage budgets effectively. This remote role offers competitive compensation and comprehensive training to ensure your success in driving campaign growth.

Qualifications

• 2+ years of experience with Meta Advertising.
• Proven track record in e-commerce advertising.
• Ability to work independently and manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta platforms.
• Conduct market research and competitor analysis.
• Manage campaign budgets to ensure cost-effectiveness.

Skills

Growth Driving

Campaign Management

KPI Achievement

Data-driven Insights

Project Management

Communication

Job description

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FlowTiger is a leading boutique marketing agency trusted by top brands like Puma, Beehiiv, and Lavazza. We specialize in paid media management, email marketing, and website design & CRO. We're a team of young, talented people - not a crazy agency. No micromanaging, no wild clients, no bullsh**.

Role Description

This is a remote Full-time (Freelance) role for a Paid Media Manager at FlowTiger, with the expectation of working exclusively with FlowTiger during this time. We offer competitive compensation. The Paid Media Manager will be responsible for planning, executing, and optimizing paid media campaigns across Meta. Your expertise will help e-commerce brands maximize their return on ad spend and achieve their business objective(s). We will also provide a comprehensive agency training guide to support your success. E-commerce experience preferred, but not necessary.

Key Responsibilities

Campaign Strategy and Planning

• Develop paid media strategies aligned with e-commerce clients’ goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with the creative team to align ad content with campaign objectives.

Campaign Execution

• Manage and optimize campaigns across Meta platforms (Facebook/Instagram).
• Set up and configure ad accounts, including targeting, bidding strategies, and tracking.
• Execute A/B tests to continually improve campaign performance and ROI.

Performance Analysis and Optimization

• Monitor KPIs like conversion rates and ROAS.
• Use data-driven insights to optimize campaigns.

Budget Management

• Manage campaign budgets to ensure cost-effectiveness.
• Track spend and adjust strategies to maintain profitability.

Collaboration and Communication

• Provide regular updates to clients on campaign progress and recommendations.

Qualifications

• You're easy to work with.
• You are genuinely fast-paced.
• Proven track record of driving growth and achieving KPIs in e-commerce advertising.
• 2+ years of experience with Meta Advertising.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Ability to work independently in a remote environment while maintaining clear communication with the team.
• Expertise in other paid media (Google, TikTok, etc) a plus, but not required.