Menswear PR Coordinator - Part-Time

Couverture & The Garbstore; London; On-site; GBP 25,000 - 35,000; Part time

Job summary

A leading company in the fashion retail sector is seeking a motivated and dynamic part-time menswear PR coordinator to develop and implement PR strategies. The ideal candidate will bring 3+ years of experience in the fashion and lifestyle PR industry, with a strong network of media contacts and the ability to work efficiently across departments.

Qualifications

• 3+ years in fashion and/or lifestyle PR and communications.
• Excellent media press contacts in mens and contemporary streetwear.
• Strong network of influencers and stylists.

Responsibilities

• Pitch products and stories to mens and contemporary streetwear media.
• Develop and drive multi-channel PR campaigns.
• Conduct in-store appointments with journalists and influencers.

Skills

Media pitching

Influencer management

Campaign development

Report preparation

Independent work

Education

Bachelors degree in marketing / PR / communications or related

Tools

Microsoft Office

Photoshop

Job description

Overview:
We are looking for a motivated, adaptable, and dynamic part-time (4 days) menswear PR coordinator to join our team.

About Couverture & The Garbstore:

Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill-based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through its ‘shop independent’ philosophy, championing emerging and independent brands from around the world.

We pride ourselves on our independent, creatively driven approach both in the brands we work with and in developing our roles and team members.

PR Responsibilities:

• Proactively pitch new season products and stories to top-tier menswear and contemporary streetwear media for product placement.
• Create, develop, and execute multi-channel PR campaigns.
• Promote Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides, and other consumer-facing platforms across online, print, and social media.
• Prepare monthly coverage reports to share with the wider marketing team.
• Coordinate with Store Managers for sample product loans and call-ins promptly and efficiently.
• Conduct in-store appointments with journalists, stylists, VIPs, and influencers.
• Handle VIP dressing and loans to maximize brand awareness.
• Research, manage, and grow influencer relationships to increase awareness of Couverture & The Garbstore.
• Conduct VIP and industry seeding across mainstream fashion, music, and lifestyle sectors.

Candidate Requirements:

• Excellent network of menswear and contemporary streetwear media contacts, including nationals, supplements, consumer, style, and trade outlets.
• Established list of influencers and key industry players.
• Established list of menswear stylists for press call-ins and appointments.
• Ability to work independently and proactively.
• Efficiently collaborate with other departments such as web, creative, and retail.
• Minimum of 3+ years of experience in fashion and/or lifestyle PR and communications.
• Understanding of competitors and awareness of market activity.
• Bachelor's degree in marketing, PR, communications, or related field.
• Proficiency in Microsoft Office; Photoshop skills are desirable.