Membership Marketing & Insight Manager

Friends of Westonbirt Arboretum; Westonbirt; On-site; GBP 12,000 - 16,000; Part time

Job summary

Friends of Westonbirt Arboretum is seeking an experienced marketing professional who uses customer insight to shape strategy and improve the member experience. This new strategic role focuses on evidence-based marketing rather than traditional leaflet design or social media management.

You will work with the Head of Income Generation & Engagement to analyse data, develop segmentation, coordinate projects and oversee member communications and website content with colleagues and external suppliers.

Qualifications

• Experience using customer insights to improve marketing performance.
• Ability to translate insights into practical actions for campaigns.
• Experience managing multiple projects and coordinating with stakeholders.

Responsibilities

• Analyse membership and visitor data to identify trends and opportunities.
• Develop audience segmentation and retention strategies.
• Improve the end-to-end member journey from joining to renewal and engagement.
• Coordinate marketing projects, including digital developments and renewals.
• Oversee planning, member communications and website content with colleagues and suppliers.
• Produce clear insight and reporting to support strategic decisions.

Skills

CRM data analysis

Insight to action

Project management

Stakeholder coordination

Customer journey optimization

Clear recommendations

Job description

18 hours per week (flexible working considered)

Fixed-term contract - 6 months (with potential to extend)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.


• Develop audience segmentation and retention strategies.


• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.


• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.


• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.


• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data


• translating insight into practical action


• managing multiple projects and stakeholders


• coordinating agencies and external suppliers


• improving customer journeys and digital experiences


• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Shortlisting: Tuesday 8th &9th September

All applications and communication will be treated as confidential.

We reserve the right to close this vacancy early if we receive sufficient applications for the role.