Membership Marketing Executive

Frasers Group PLC T/A Sports Direct International; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading retail company in London seeks a Marketing Specialist to enhance member engagement and drive loyalty initiatives. The role involves collaboration with various teams to optimize the customer experience through data-driven insights and effective communication. Ideal candidates will have marketing experience and a passion for creating valuable customer experiences. Join us to innovate and elevate retail!

Benefits

Frasers Champion recognition program

Employee gym classes and memberships

Quarterly CEO Sessions for networking

Qualifications

• Proven experience in marketing or a related field, with exposure to loyalty or membership programs preferred.
• Capable of working with various teams to deliver exceptional membership experiences.

Responsibilities

• Collaborate with the Membership Marketing Manager to manage member engagement.
• Improve member experience and reduce friction in rewards activation.
• Utilise data-driven insights to identify customer needs.

Skills

Detail-oriented

Strong organizational skills

Excellent communication

Collaborative mindset

Passionate about customer experiences

Tools

Marketing automation tools

CRM systems

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits- Think fast, think fearlessly, and take the team with you
• Own itand back yourself- Own the basics, own your role and own the results
• Be relevant -Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

• Collaborate with the Membership Marketing Manager to execute and manage the membership customer journeys and the management programme, driving member engagement, member value and retention.
• Continually improve the member experience, help to identify opportunities to reduce friction in activation of rewards and increase active member rates.
• Collaborate with the brand, digital marketing, and CRM teams to leverage all marketing channels effectively to drive membership acquisition and engagement and to ensure seamless alignment and execution of membership initiatives.
• Utilise data-driven insights to identify customer needs and preferences, helping to tailor the customer journeys accordingly.
• Work closely with brand and design teams to generate membership specific content across digital and offline channels as well as plan and executing events and experiences for members.
• Support the Manager in monitoring and measuring the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
• Help to define the proposition, benefits and rewards and customer segmentation.
• Continually improve and iterate the rewards and benefits and onboard relevant brand partnerships.
• Work with your Manager to manage the future membership roadmap and roll out to all other brands.
• Utilise data-driven insights to identify customer needs and preferences, tailoring the offerings accordingly.
• Working on membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives.
• Collaborate with cross-functional teams to ensure cohesive communication and seamless integration and execution of the loyalty programme with other business operations.
• Monitor and measure the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
• Have exposure to the budget for the loyalty programme, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Proven experience in marketing or a related field, with exposure to loyalty or membership programs preferred.
• Detail-oriented with strong organizational skills to execute complex membership marketing campaigns effectively.
• Collaborative mindset, capable of working with various teams to deliver exceptional membership experiences.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Passionate about creating engaging and valuable experiences for customers through membership initiatives.
• Proven experience in marketing or a related field, with exposure to loyalty or membership programmes preferred.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment,the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.