Member Insight Analyst

JR United Kingdom; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Join a leading company in London's private members' clubs as a Member Insight Analyst. In this role, you will leverage advanced analytics to enhance member experiences and drive data-led decision-making for acquisition, retention, and engagement strategies. Collaborate with teams across marketing, events, and digital to translate insights into impactful strategies, all while championing data quality and governance.

Qualifications

• 4+ years of experience in CRM, customer insights, or marketing analytics.
• Strong SQL skills are mandatory; Python experience preferred.
• Familiarity with large datasets and data integration.

Responsibilities

• Conduct deep-dive analyses into member behaviour and engagement.
• Build and maintain segmentation models for targeted communications.
• Deliver actionable insights to support CRM campaigns and retention efforts.

Skills

SQL

Predictive modelling

Customer segmentation

Storytelling

Communication

Tools

Salesforce

Salesforce Marketing Cloud

Job description

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An exciting opportunity has arisen for a highly analytical and strategic Member Insight Analyst to join our team at The Birley Clubs based in Mayfair, London.

The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.

As Member Insight Analyst you will play an instrumental role in driving data-led decision-making across the member journey. From acquisition and onboarding to retention and loyalty using advanced analytics to power segmentation, targeting, and lifecycle optimisation. As Member Insight Analyst, you will be delivering business benefit and improving our member experience, reporting to the Head of CRM & Member Engagement

Key Responsibilities:

• Conduct deep-dive analyses into member behaviour, preferences, and engagement across digital and physical touchpoints.
• Build and maintain robust segmentation models to support targeted communications and personalised experiences.
• Develop predictive models to identify at-risk members, forecast churn, and highlight re-engagement opportunities.
• Deliver actionable insights to support CRM campaigns, member lifecycle strategy, event targeting, and retention efforts.
• Partner closely with Marketing, Membership, Events, and Digital teams to translate insights into strategies and campaigns.
• Work with internal and external data sources to create a holistic view of members.
• Build dashboards and reporting frameworks to track CRM KPIs and campaign effectiveness.
• Champion data quality, governance, and CRM best practices across the business.

Please note: Responsibilities are not restricted to the above and may evolve based on business needs.

Skills & Experience:

• 4+ years of experience in a CRM, customer insights, or marketing analytics role
• Strong SQL skills (mandatory); experience with Python a plus
• Experience with customer segmentation, predictive modelling, and campaign analytics
• Familiarity with Salesforce and Salesforce Marketing Cloud
• Experience working with large datasets and integrating multiple data sources
• Strong storytelling and communication skills – ability to present complex insights clearly to non-technical audiences
• Experience in hospitality, luxury, membership-based, or lifestyle sectors preferred

If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!