Media Strategy Lead, Store & Services New

PlayStation Sony Computer Entertainment Europe Ltd.; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global gaming company in Camden Town is looking for a Media Strategist to develop and optimize media strategies for PlayStation's services. The ideal candidate will have over 10 years of experience in media planning with a focus on e-commerce growth. This role is crucial in maximizing revenue through innovative media campaigns and involves collaboration with key marketing teams.

Benefits

Discretionary bonus opportunity

Hybrid Working (Flex modes)

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Cafe

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• Demonstrated ability in media planning and strategy for 10 years.
• Experience developing global growth/performance marketing strategies.
• Proven ability in driving e-commerce media strategy.

Responsibilities

• Develop global media strategies for PlayStation's products.
• Partner with marketing leaders to create robust media briefs.
• Lead media strategy optimization through performance analysis.

Skills

Media planning

Digital marketing

Performance analysis

Strategic thinking

Collaboration

Education

Bachelor's degree in Marketing, Communications, Business or Economics

Tools

Digital measurement techniques

Media planning software

Job description

Overview

In this role, you'll dovetail with PlayStation's internal Media planning and external media agency to ensure strategies are translated into actionable plans of activation. You will work with cross-functional marketing teams (e.g., CRM, Owned, Partnerships, Influencers) to understand how media is performing, and then update, iterate & modify strategies to ensure business goals are met. You should demonstrate a keen understanding of evolving consumer behaviours, digital, eComm & subscription landscapes, and a range of audience and measurement techniques. You will understand how changing business and category factors impact strategies and provide recommendations to update/pivot accordingly. While in-depth knowledge of digital media is required, you must also combine this with data-led analysis and creative thinking. If you love the art of marketing and the science of attribution, this is a phenomenal role for you.

What you'll be doing

• Responsible for developing annual global media strategies for PlayStation Store, Plus & Direct, that achieve business objectives through innovative, insight-led, actionable media campaigns.
• Be the central point of contact for media strategy with the Store & Services Growth Marketing team.
• Partner with Store & Services Growth Marketing leaders and key Marketing functions to develop robust Global Media briefs with internal and external partners on an annual & quarterly basis.
• Work closely with the in-house PlayStation Media Planning team to ensure that media plans fully embody the media strategy and, across paid & owned media channels, that audiences and objectives are planned holistically.
• Understand how changing business and category factors may impact the strategy and provide recommendations/scenario planning to adjust accordingly.
• Be the Media Strategy lead in weekly S&S performance optimisation forums, helping to drive improvements in performance & developing investment business cases.
• Be a visible leader for performance-based marketing, helping to support the team's evolution to become more performance focused.
• Develop positive relationships with senior media & marketing partners to lead DTC media narrative, increase cross-portfolio orchestration, and maximise the impact of the media strategies.
• Support Global Store & Services Growth Marketing team to drive media & creative integration and inform development of optimal messaging/content/creative by audience and platform.
• Performance Indicators: Directly deliver incremental revenue to SIE through analysis, optimisation, and iteration of media strategy.
• Successfully grow the global Media team's impact on PlayStation's global business, as measured by ROI/ROAS, performance metrics, business goals, and positive feedback from marketing and commercial internal and external teams.
• Ability to keep a broad base of stakeholders aligned to the approved media strategies during campaign planning and execution.
• Ability to appraise success of the media strategies developed, through continued analysis of performance data and pro-actively suggest optimisations.

Qualifications & Experience

• Bachelor's degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics preferred.
• Demonstrated ability (circa 10 years) in media planning and strategy, with proven experience developing global growth/performance marketing and DTC media campaign strategies.
• Proven experience in driving e-commerce media strategy through the consumer lifecycle that delivered growth & revenue.
• A performance-focused, strategic thinking marketer who can articulate & implement media strategies/plans.
• Solid understanding of digital platform ecosystems and measurement techniques (MMM & MTA).
• Comfortable operating in matrix operating models, adaptable and collaborative with internal & external teams.
• Experience in working in global / regional roles preferred.
• AI literate, with experience applying emerging tools in media environments for strategy & decisioning.
• Experience with handling large agency relationships preferred.

Candidate Preferred Qualities

• Growth marketing authority – understands driving demand, mental availability, and converting consideration into purchase action.
• Strategic leader with the ability to partner with senior stakeholders.
• Strong digital competence – understanding the role of emerging platforms in the media landscape.
• Ability to use complex analysis to make recommendations.
• AI literacy with the ability to use emerging tools for strategy development, campaign optimization, and data-driven decision-making.
• Talent for collaborating with internal and external teams; high emotional intelligence.
• Flexible and adaptable while maintaining a positive demeanour.
• Doesn't settle for the status quo, challenges and leads change in a positive way.
• Self-starter with passion, energy and enthusiasm to get results and affect meaningful change.

Role Context & Benefits

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. We’re a global leader in entertainment, with the PlayStation family of products and services including PlayStation 5, 4, VR, Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

Additional Information

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview: Playing a significant role in Sony Interactive Entertainment's Global Marketing Department, you will partner with the PlayStation Store & Services Growth Marketing team and lead development of global Media Strategies to support our flagship PlayStation Plus subscription service and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). Media strategies should maximise ecommerce revenues & service subscriptions by creating the optimal conditions for highly effective, ROI-driven, direct response campaigns.

Perks & Benefits

• Discretionary bonus opportunity
• Hybrid Working (Flex modes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Cafe
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity and gender expression and gender reassignment), race, religion or belief, marital status, disability, age, sexual orientation, pregnancy/maternity status, trade union membership, or any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Notes

Final note: The information above is subject to change and does not constitute a contract. Eligible employees may be eligible for listed benefits where allowable by law.