Media Relations Senior Account Executive

Royal Caribbean Group; Weybridge; On-site; GBP 45,000 - 60,000; Full time

Job summary

A global cruise line company based in Weybridge is seeking a Senior Media Relations Executive. The role involves creating impactful public relations programs, managing media relationships, and executing communication strategies. Ideal candidates should have 5-7 years of experience in public relations or journalism. Strong writing skills and familiarity with media relations are essential. Competitive salary and opportunities for travel included.

Qualifications

• 5-7 years of PR agency, public relations, journalism, or corporate communications experience.
• Experience with media relations.
• Strong English proficiency, Spanish desirable.

Responsibilities

• Execute strategies to secure impactful media coverage.
• Build professional relationships with media outlets and journalists.
• Develop strategies to address communication challenges.

Skills

Media relations

Strong writing skills

Pitching skills

Relationship building

Industry trend awareness

Education

Bachelor's degree in related field

Job description

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Media Relations Senior Account Executive, Weybridge

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Client:

Royal Caribbean Group

Location:

Weybridge, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6a8e3cdd12db

Job Views:

12

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Position Summary
This is an important, strategic role in the implementation of public relations programmes designed to create and maintain a favourable public image for the organisation. The Media Relations Executive should be a communications and public relations professional, capable of assisting in directing projects and project teams, and producing content of the highest calibre. The position may focus on any of several professional areas, including media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.

Essential Duties and Responsibilities:

Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products & services, and events, including pitching and engaging reporters, facilitating media interviews and support for executives

Build and maintain key professional relationships with significant media outlets and key journalists

Support in directing the activities of external agencies and internal teams as needed

Independently develop and execute appropriate strategies to address communications challenges

Oversee significant communications programmes, which may include promotions, press trips, press conferences, executive briefings

Handle incoming media inquiries and responses

Create innovative approaches to generating coverage in the media, draft press releases, talking points and statements

Track press coverage and write coverage reports analysing the output and success of media relations efforts.

Plan and implement group and individual press trips and liaise with appropriate personnel on requests

Stay abreast of latest industry developments, trends, and shifts in the travel industry

Partners with leadership on budget/expense control and reporting, department and/or brand related

Occasional travel

What we’d love you to have:

5-7 years of PR agency, public relations, journalism or corporate communications experience

Bachelor's degree in related field or equivalent preferred

Experience with media relations

Strong skills in pitching and comfortable reaching out to top tier media

Flexibility to work outside normal hours and travel as appropriate (domestic & international)

Experience in travel industry and working for a global company preferred

Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media

Strong planning capabilities to identify and prioritise communication strategies and activities as well as to meet the deadlines required to support media and business needs

Strong writing skills – message creation experience a plus

Understanding of social media, influencers and emerging media with a wealth of creative ideas

Finger on the pulse - always up to date with trends, both inside and outside our industry

Outstanding English language proficiency. Proficiency in Spanish desirable

Work Environment:
The role may include travel to other offices, as well as domestic, international, and shipboard travel. A high noise level is possible if visiting shipboard or offsite locations.