Media Planning Manager

Group M Worldwide Inc.; London; On-site; GBP 35,000 - 60,000; Full time

Job summary

An innovative global communications agency is seeking a dynamic individual to lead brand planning and build deeper connections with audiences. This role involves transforming business objectives into insightful media plans, overseeing audience research, and collaborating with teams to deliver innovative solutions. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a passion for digital media. Join a forward-thinking agency that prioritizes diversity and fosters career growth in a collaborative environment, where your ideas can make a significant impact on clients’ success.

Qualifications

• Experience at a digital media agency is essential.
• Strong analytical skills to develop actionable recommendations.

Responsibilities

• Oversee development of audience and media research data.
• Manage personal KPIs and career progression of Executives.

Skills

Digital Media Experience

Analytical Skills

Communication Skills

Team Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Research Tools

Job description

Job Purpose

Accountable for brand planning, our aim is to build deeper connections with audiences that go beyond the banner. We transform our clients’ business objectives and product strategy into insight-rooted plans. We build and maintain strong relationships with media owners to ensure that our plans are the most innovative in the industry. We manage all reservation-based media activity to ensure delivery against campaign objectives.

You will oversee the development of audience and media research data, deliver tactical responses, and develop media plans.

What we need from you:

1. Turn tactical presentations into media plans that excite the client and deliver against their objectives.
2. Support the Account Directors and Senior Account Managers with developing tactical plans, allocation of campaign budgets, and brainstorms for innovation.
3. Be the agency lead for research tools, delivering data points for consumer insight generation.
4. Brief other specialist teams on our tactical approach to inspire and provide direction for excellence in implementation planning.
5. Develop and oversee publisher briefs, including custom executions, and review responses and feedback.
6. Input into post-campaign reviews with insightful analysis demonstrating the effectiveness of our planning.
7. Stay current on new market technologies and innovative solutions for clients.
8. Manage personal KPIs and career progression of Executives, reviewing all work to high standards.

A little bit about you:

1. Experience at a digital media agency.
2. An active interest in digital media and how digital innovation is driving change.
3. Ability to work collaboratively in a team environment but also independently when needed.
4. Exceptional verbal and written communication skills, with the ability to think on your feet.
5. Strong analytical skills — ability to analyze raw data, identify true insights, and develop actionable recommendations. A natural affinity with numbers is essential.
6. A self-motivated, well-organized individual capable of managing multiple publisher conversations simultaneously.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

We understand that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success depends on our diverse and talented team.

EssenceMediacom is a place for career growth and expanding horizons. We are committed to creating an agency culture that supports our people, prioritizes diversity, and fosters opportunity for all. This collective culture will be our “new power,” where ideas are freely exchanged, collaboration is encouraged, and innovation thrives in our hyperconnected world.