Media Planning Director - Games

ZipRecruiter; England; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A global specialist media leader in the UK is seeking a Planning Director to lead sales planning for their gaming portfolio. This role involves creating innovative, data-driven proposals to enhance client partnerships. Candidates must have a strong passion for gaming and solid experience in media planning and sales strategies. This hybrid role offers a competitive salary of £50,000 - £60,000 along with exceptional perks, including uncapped leave and profit-sharing bonuses.

Benefits

Uncapped leave

Profit-sharing bonus

Employee share purchase opportunity

Wellbeing support

Refer a friend reward

Qualifications

• Proficient in creating standout media plans.
• Strong understanding of gaming trends and audience behaviour.
• Excellent communication skills across teams.

Responsibilities

• Lead sales planning for the Games portfolio.
• Develop data-driven proposals for winning business.
• Work with sales and creative teams to shape campaigns.

Skills

Experience working in media planning in gaming or entertainment

Experience with campaign KPIs and measurement tools

Experience with social media advertising in the gaming space

Building persuasive sales strategies

Collaborative mindset

Excellent written skills for presentations

Genuine passion for the gaming industry

Job description

Job Description

What you'll be doing

Are you a strategic thinker with a passion for gaming and experience with creating standout media plans? Future is looking for a Planning Director to lead sales planning for our Games portfolio – home to some of the world's most recognisable gaming brands. In this important role, you'll be at the heart of our commercial growth, developing smart, data-driven proposals that win business and strengthen client partnerships.

Reporting to the Head of Planning, you'll work with our sales, editorial and creative teams to shape best-in-class campaigns that create impact for top gaming advertisers. From branded content to multi-channel partnerships, your strategies will be tailored, innovative and results-focused.

A strong understanding of gaming trends, audience behaviour, and media innovation is essential to ensure our offering remains competitive, relevant, and ahead of the curve.

Experience that will put you ahead of the curve

• Experience working in media planning role gaming or entertainment
• Experience with campaign KPIs and measurement tools
• Experience with social media advertising in the gaming space
• Experience building persuasive sales strategies and proposals to win business
• Collaborative mindset with excellent communication skills across teams and stakeholders
• Excellent written skills to create effective presentations and proposals
• A genuine passion for the gaming industry and its audiences

What's in it for you

The expected range for this role is £50,000 - £60,000

This is a Hybrid role from our London Paddington Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 6

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - and at Future

We embrace and celebrate , making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.