Media Planning Director

ZipRecruiter; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading recruitment platform in London is seeking a Media Planning Director to join their OpenDoor Strategy Planning team. This role involves developing customer journeys, crafting innovative communications plans, and translating consumer insights into actionable strategies. Candidates should have an advanced understanding of media channels and trends, excellent communication skills, and a passion for innovation.

Qualifications

• Experienced media professional with an advanced understanding of media channels.
• Ability to translate insights into clear narratives.
• Deep understanding of consumer behavior within media.

Responsibilities

• Develop comprehensive customer journeys and brand narratives.
• Craft communications plans for clients.
• Collaborate with teams to align media plans with client objectives.

Skills

Media channels understanding

Planning best practices

Consumer behavior analysis

Excellent communication skills

Innovation and problem-solving

Job description

Overview

We are seeking a talented and driven Media Planning Director to join our dynamic OpenDoor Strategy Planning team. In this role, you will play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving entertainment landscape. You will be the voice of the consumer, translating insights into actionable strategies that drive business growth. You will be responsible for developing comprehensive customer journeys, uncovering compelling brand narratives, and building the blueprint for effective media plan development.

Responsibilities

• Develop comprehensive customer journeys, uncover compelling brand narratives, and build the blueprint for effective media plan development.
• Craft communications plans that inspire and deliver results for clients in the entertainment landscape.
• Translate insights into actionable strategies that drive business growth.
• Collaborate with cross-functional teams to ensure media plans align with client objectives and brand narratives.

Qualifications / Skills and Experience

• Experienced media professional or connections planning with an advanced understanding of media channels, channel ecosystems and planning best practices.
• Advanced understanding of the Purchase Journey thinking and planning philosophy across all client work, including expertise in a broad set of internal and external tools to build a deep understanding of the consumer, the client’s business, and opportunities.
• Expert overview of the media market landscape (across EU), awareness of trends, and development of media owner relationships.
• Deep understanding of consumer behavior within media, particularly channels relevant to entertainment marketing.
• Ability to simplify the complex and translate data and insights into clear, compelling written narratives.
• Excellent written and verbal communication skills to clearly articulate ideas and influence decisions.
• Passion for innovation and a constructive approach to challenging the status quo.
• Depth of knowledge of both digital and traditional media channels and how to deploy them effectively across a campaign.