Media Planning Director

RocketMill; Brighton; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading media agency is seeking a Media Planning Director to develop and implement media strategies for major clients. This role involves collaboration with various teams to create integrated media plans that align with client objectives. The ideal candidate should have strong cross-channel media planning experience and excellent communication skills. The position allows for remote work or can be based in London or Brighton.

Qualifications

• Experience in planning cross-channel media campaigns.
• Strong knowledge of various media channels.
• Excellent communication skills.

Responsibilities

• Develop media strategy understanding business objectives.
• Create cross-channel media plans.
• Collaborate with creative teams.
• Align media strategies with client priorities.
• Present to senior client stakeholders.
• Support client leadership in maintaining relationships.
• Innovate to meet client challenges.
• Contribute to business development efforts.

Skills

Planning cross-channel media campaigns

Knowledge of search, social, display

Knowledge of analytics and measurement technologies

Excellent communication and presentation skills

Market and audience research

Data forecasting across channels

Experience working with creative teams

Job description

Overview

Here's what we need. Working as Media Planning Director you will be responsible for developing media strategy – understanding business objectives, identifying priority audiences, understanding media behaviour, mapping out customer journey and role of channels etc. Work remotely, or in our London and Brighton offices.

In this role you will work with some of our largest clients, building an understanding of their business’ objectives, market and audience to set the strategic direction for their approach to media. Working in close collaboration with our client leadership, media delivery, creative and analytics teams, you will lead the development of integrated media and comms plans across a diverse client portfolio. Reporting into the Head of Media Planning, this role provides the opportunity to contribute to the continued growth and development of our strategy & planning department.

Key Responsibilities

• Responsible for developing media strategy – understanding business objectives, identifying priority audiences, understanding media behaviour, mapping out the customer journey and role of channels
• Creation of cross-channel media plans, aligned to a clear objectives and measurement framework
• Collaborating with our creative team to ensure that campaign concepts and executions align with planned media activations
• Ensuring media strategies and plans are aligned to your clients’ business priorities
• Presenting to senior client stakeholders
• Supporting the client leadership team in maintaining a strong working relationship with our clients
• Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate RocketMill’s service offering
• Contribute to business development and marketing efforts

Skill requirements

• Experience in planning cross-channel media campaigns
• Strong knowledge of multiple media channels e.g. search, social, display
• Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements
• Excellent communication and presentation skills
• Rigorous approach to market and audience research
• Numerate, comfortable working with data to forecast performance across channel
• Experience working with creative teams

Desirable skills

• Hands on channel experience in an activation role
• Experience with non-paid channels
• Experience working with non-digital channels