Media Planner

The Bbc; Camden Town; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading broadcasting company is seeking a Media Planner to design and execute promotional strategies. You will coordinate planning across channels, support campaign implementation, and monitor performance. Ideal candidates should have experience in broadcasting or media, strong analytical and communication skills, and knowledge of audience scheduling. Join a dynamic team to elevate iconic brands within a collaborative environment.

Qualifications

• Experience in broadcasting, advertising, or media agencies.
• Understanding of linear commercial broadcast marketplace.
• Ability to analyse and interpret data.
• Knowledge of broadcast audience scheduling.

Responsibilities

• Coordinate promo planning across EMEA linear channels.
• Assist in executing campaign plans across media platforms.
• Monitor channel playout and campaign performance.
• Provide audience analysis using TechEdge.

Skills

Planning Coordination

Campaign Execution

Media Analysis

Communication Skills

Time Management

Tools

TechEdge

Job description

Overview

As a Media Planner, you'll play a pivotal role in designing and executing promotional strategies across linear and streaming platforms, ensuring our content reaches the right viewers at the right time. Your work will directly support the BBC's mission to inform, educate, and entertain global audiences through impactful and data-driven campaigns.

Responsibilities

• Promo Planning & Coordination: Coordinates promo planning across EMEA linear channels, liaising with teams like Production, Presentation Planning, Programming, and Marketing. Exposure to planning and analysis of Continuity & Navigation and owned VOD promotional inventory in addition.
• Campaign Implementation & Support: Assists in executing campaign plans across owned linear and digital media, working closely with Media, Marketing, and Creative teams.
• Media Inventory & Airtime Management: Acts as a guardian of BBC promotional airtime, developing deep knowledge of media inventory and ensuring editorial integrity.
• Performance Monitoring & Analysis: Monitors channel playout and campaign performance, providing insights to Media portfolio leads and campaign planners.
• Data & Research Insights: Provides audience analysis using tools like TechEdge and supports post-campaign analysis (PCAs) with data insights.

Experience & Qualifications

• Experience working within a broadcasting company (strongly desirable), advertising, media or research agency.
• Demonstrable understanding of the linear commercial broadcast marketplace.
• Experience of analysing and interpreting data.
• Knowledge of broadcast audience scheduling and evaluation systems e.g. TechEdge.
• Strong time management and communication skills with the ability to work independently and collaboratively in a fast-paced environment.

Desirable but not required

• An understanding and application of media research and marketing within a broadcast environment.
• An understanding of creative marketing issues.
• Experience planning and advertising VOD content.

Be part of a collaborative and forward-thinking team that values creativity, insight, and strategic thinking. In this role you'll contribute to high-profile campaigns that elevate iconic BBC brands, while growing your expertise in media strategy and audience engagement. With access to rich data, cross-functional collaboration, and a culture that champions innovation, this is a rewarding opportunity to make a meaningful impact and develop professionally within a world-renowned organisation.