Media Performance Manager

Aquent GmbH; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in London is looking for a Media Performance Manager to oversee media planning, buying, and optimization for multi-channel campaigns. The role involves working with both digital platforms like Google and traditional media. The ideal candidate will have proven experience in media planning, strong analytical skills, and a proactive mindset. This is an exciting opportunity to lead strategies that enhance brand awareness and drive conversions.

Qualifications

• Proven experience in media planning and buying across various digital platforms.
• Experience with offline media and integrated campaign planning.
• Strong analytical skills to interpret complex data.

Responsibilities

• Lead execution of paid marketing campaigns across media channels.
• Collaborate with teams to optimize campaigns and improve efficiency.
• Monitor campaign metrics to evaluate and optimize performance.

Skills

Media planning

Media buying

Analytical skills

Communication

Project management

Job description

We are currently seeking a Media Performance Manager to lead media planning, buying, and optimisation across both lead generation and brand awareness channels for a high-impact delivery service programme across Europe. This role is based in London.

This is an exciting opportunity for an experienced media professional to take ownership of multi-channel campaigns across digital platforms such as Google, LinkedIn, and programmatic, while also exploring offline channels including print and out-of-home (OOH). The successful candidate will use internal data and market insights to develop and execute performance-focused media strategies that drive awareness, website traffic, and conversions.

Key Responsibilities

• Lead end-to-end execution of paid marketing campaigns across both digital and traditional media channels.
• Collaborate with field marketing, martech, creative agencies, and internal channel teams to optimise campaigns and improve efficiency.
• Monitor and analyse campaign metrics to evaluate performance, optimise strategies, and enhance audience engagement.
• Develop reporting frameworks to demonstrate the value and business impact of media activities, providing insights to senior stakeholders.
• Conduct financial analysis to assess campaign performance and support data-driven media investment decisions.
• Identify and pursue opportunities for automation and innovation across paid media channels, working with vendors and publishers to improve effectiveness.

Essential Experience & Skills

• Proven experience in media planning and buying across a variety of digital platforms (e.g. Google Ads, LinkedIn, programmatic).
• Experience with offline media (e.g. print, OOH) and integrated campaign planning.
• Strong analytical skills with the ability to interpret complex data and drive actionable insights.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Excellent communication and project management skills.
• Comfortable working in a fast-paced, evolving environment and adept at navigating ambiguity.

Desirable Qualifications

• Familiarity with marketing technology platforms, attribution tools, and automation solutions.
• A proactive mindset with a passion for testing, learning, and scaling successful media strategies.
• Strong commercial acumen and an ability to influence stakeholders at all levels.

**This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 4working days of your application, please assume that you have not been selected for progression to the next stage of the hiring process.

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.