Media Marketing Manager- Sales Enablement

JR United Kingdom; Stockport; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is searching for a Marketing Manager to join the UK/European Sales & Marketing team. The role focuses on developing strategic marketing initiatives, nurturing audiences, and driving revenue across varied digital and traditional media platforms. Candidates should possess 3-4 years of relevant marketing experience and strong skills in various marketing tools.

Qualifications

• 3-4 years of marketing experience, preferably in a creative media organization or agency.
• Strong analytical skills to measure marketing campaign effectiveness.
• Creative, proactive, adaptable, and data-driven with a commercial mindset.

Responsibilities

• Develop and implement audience-nurturing strategies across multiple touchpoints.
• Lead the creation and execution of lead generation programs.
• Optimize marketing efforts through data-driven insights.

Skills

Lead generation

Audience nurturing

Email marketing

Proficiency in Canva

Copywriting

Education

Bachelor’s degree in marketing

Tools

Salesforce

Marketing Cloud

Cvent

HTML/CSS

PowerPoint

Excel

Job description

Position Overview

Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. This role will focus on audience nurturing, account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth.

The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes.

Primary Responsibilities

1. Develop and implement audience-nurturing strategies, ensuring consistent and impactful communications across multiple touchpoints.
2. Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the funnel.
3. Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content.
4. Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly.

Account & Audience Engagement

1. Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention.
2. Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation.
3. Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts.
4. Ensure messaging and branding consistency across all communications.
5. Leverage Canva and other design tools to create visually compelling marketing materials.
6. Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing.
7. Stay up to date with industry trends and emerging marketing technologies.

Event & Commercial Product Support

1. Provide marketing support for events, including pre-event promotion, seamless execution, and post-event follow-ups.
2. Work with the commercial team to develop go-to-market strategies for new media products and advertising solutions.
3. Assist in developing post-event recap decks, performance reports, and key learnings.

Professional/Personal Qualifications

• 3-4 years of marketing experience, preferably in a creative media organization or agency.
• Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS, PowerPoint, Excel, and email marketing platforms.
• Strong copywriting and analytical skills.
• Bachelor’s degree in marketing, communications, or related field.
• Creative, proactive, adaptable, and data-driven with a strong commercial mindset.

Additional Notes

• This is a 5-day-a-week office role based in Bank, UK.
• Applicants must have a valid UK work permit; sponsorship is not available.
• Experience supporting the Media Sales team and working on pitch decks is preferred.

About Fortune

At Fortune Media, our mission is to change the world by making business better through trusted information, storytelling, benchmarking, and community building. We value humility, ownership, and transparency, and are committed to diversity and inclusion.

Equal Opportunity Employer

Fortune Media provides equal employment opportunities to all applicants and employees, regardless of race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, disability, or any other characteristic protected by law.