Media Manager

McCormick & Company; Seyssinet-Pariset; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global food company is seeking a Media Manager to develop and execute integrated media strategies across Europe. This role focuses on driving media excellence through various channels, including Paid Search and Social Media. The ideal candidate has a strong background in media strategy and analytics, with the ability to lead cross-functional teams. Strong communication skills and a BA/BSc in Marketing or related field are required. This full-time position offers opportunities for innovation and collaboration within a dynamic team.

Qualifications

• Proven experience in media strategy and execution across traditional and digital channels.
• Strong understanding of CPG/FMCG industry and competitive landscape.
• Excellent communication skills, both oral and written.

Responsibilities

• Lead the development of integrated media strategies across EMEA.
• Partner with local marketing teams for integrated campaigns.
• Analyze media performance to improve campaign effectiveness.

Skills

Media strategy development

Paid Search optimization

Social Media management

Data analysis

Team collaboration

Education

BA/BSc in Marketing, Economics, Business

Tools

Google Suite

Meta Ads manager

Google Ads manager

Job description

Reporting to the Senior Manager, Global Media you will lead the development and execution of integrated media strategies across some of McCormick’s core European brands. This role is pivotal in driving media excellence across both traditional and digital channels, with a strong focus on Paid Search, Programmatic, and Social Media (paid, earned, and owned). You will act as a strategic partner to regional and local marketing teams, ensuring media investments are insight‑led, performance‑driven, and aligned with brand objectives.

Key Responsibilities

Media Strategy and Leadership

• Develop and operationalize holistic media strategies across EMEA, spanning TV, Connected TV/OTT, DOOH, Search, Display, Programmatic, and Social. Championing a media‑neutral, consumer‑centric approach to planning and execution.
• Partner with local marketing teams, finance, procurement, and creative teams to deliver integrated campaigns that reflect the full consumer journey and brand values.
• Provide strategic oversight and guidance across paid, earned, and owned social media. Ensure cohesive brand storytelling and performance across platforms, working closely with content and community teams.

Performance and Analytics

• Create and deliver EOC insights across all paid activations with a focus on storytelling and actionability.
• Utilize all available ad platforms to QA campaigns in real time and identify optimization opportunities.
• Improve delivery of media buys through real‑time insights and in‑flight optimization across PPC, programmatic, and social.
• Deliver data‑driven creative insights and best practices to creative partners ahead of asset production.

Paid Search Ownership

• Lead the Paid Search strategy across responsible markets, including performance evaluation, budget optimization, and alignment with broader digital marketing goals.
• Collaborate with agencies and internal teams to drive continuous improvement and innovation.

Agency and Partner Management

• Collaborate with media agencies to guide planning, execution, and optimization.
• Provide input into budgeting processes and ensure adherence to media best practices and benchmarks.
• Proactively build strong working relationships with platform partners and attend regular business reviews.

Media Innovation and Trends

• Identify and scale innovative media opportunities that deliver measurable impact.
• Stay ahead of industry trends and provide thought leadership to internal stakeholders.
• Cultivate subject‑matter expertise on media‑driven media landscape including proven ability to manage multiple projects effectively and diplomatically.

Qualifications

• BA/BSc in Marketing, Economics, Business, or related field.
• Proven experience in media strategy and execution across traditional and digital channels.
• Strong understanding of digital media, biddable analytics, CPG/FMCG industry, and competitive landscape.
• Knowledge of media ecosystem and platforms (Google Suite, Meta, DSPs).
• Experience leading projects and cross‑functional teams, including proven ability to manage multiple projects effectively and diplomatically.
• Strong intellectual curiosity and ability to navigate complex / new situations.
• Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business analytics team, and platform teams.
• Strong oral and written communication skills.
• Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word).
• Strong working knowledge of ad platforms.

Preferred Qualifications

• MSc/BA/BSc in Marketing, Economics, Business, or related field.
• Strong working knowledge of Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, DSPs (DV360, The Trade Desk, etc.) and GA4.
• CPG/FMCG background preferred.
• Advanced experience leading multiple projects effectively and diplomatically.
• Ability to translate quantitative data into actionable insights through storytelling.

Company

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.

Founded in Baltimore, MD in 1889 in a room and a cellar by 25‑year‑old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufacturers, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 50 locations in 27 countries and 135 markets in Asia‑Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz.

At McCormick, we have over a 100‑year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Food and Beverage Services

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.