Media Executive - EU

Islestarr Holdings Ltd.; City of Westminster; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid model

25 days holiday

Pension and Life Assurance

Medicash

Job summary

Charlotte Tilbury Beauty is seeking a Paid Media Executive to join the EU Marketing team in London. You will manage and optimise paid media campaigns across EU markets, partnering with retailer media teams, agencies, and global teams.

You will own asset management, localization, and budget optimization, driving ROAS, CPA, and CTR improvements. You will work closely with Global brand marketing, Creative teams, and EU stakeholders to ensure best-in-class assets and local market relevance.

Qualifications

• Experience in paid media (agency or in-house)
• Familiarity with EU markets/retail media
• Analytical mindset focused on ROAS, CPA and CTR

Responsibilities

• Support EU paid media strategy to drive awareness, consideration and conversion across the funnel.
• Collaborate with Media agencies/retailer media teams to optimise campaigns against KPIs.
• Brief in assets to Global/Creative teams and manage translations and localization.
• Coordinate post-asset delivery translations and ensure on-time asset readiness with retailers.
• Monitor budgets and optimize across platforms to improve efficiency and performance.
• Analyse creative performance and feed insights to Creative and Global teams.

Skills

Paid media

Campaign analysis

Budget management

KPI metrics: ROAS, CPA, CTR

Collaboration across teams

Tools

GA/Analytics

Job description

We have an exciting opportunity for an ambitious, passionate, and driven Paid Media Executive to join the Europe Marketing team! In this newly created role, you will be responsible for managing and optimising campaigns across dynamic EU channel landscape. The role focuses on driving media via retailer linked campaigns and/ or brand led national campaigns. Your close partners will be retailer media teams, and media agencies alongside Global teams as well. Working as a member of the wider Marketing team sharing feedback, best practise and insights to continually improve the plan and performance of Charlotte Tilbury. The Paid Media Marketing Executive is responsible for developing and executing paid media marketing campaigns including channel strategies and asset management end to end for all the different markets with EU. As one of our regional marketing guardians, you will collaborate effectively with the wider EU and digital teams and inspire key stakeholders with your attitude to excellence, your unstoppable and imaginative creative flair, and your passion for getting things done!,

Responsibilities

• Supporting execution of the EU paid media strategy to drive awareness, consideration and conversion objectives across the funnel based on local market strategic need.
• Work alongside our Media agency and / or Retailer Media teams to optimise campaigns against agreed KPIs including ROAS, CPA, engagement and conversion.
• Collaborate closely with Global brand marketing and Creative teams to brief in best-in-class assets for paid campaigns, aligned to platform best-practise, and optimised for local markets.
• Manage translation process post asset delivery from Global, briefing in creatives & copy to translations teams.
• Incorporate Global marketing directive into paid media activation for NPD launches and event-based activations - including creative considerations, messaging, and audience strategy.
• Own asset-readiness within timelines agreed with Retailers for co-op media investment plans.
• Contribute to regular paid media campaign reporting, to track performance against benchmark and recommend changes based on insights.
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
• Monitor competitor and consumer behaviour, to influence ad decisions where relevant. Responsible for timely finance process management - raising POs & reconciling each month
• Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs. Leaning into increasing AI use and pushing this forward across the team.
• Analyse creative performance to understand what resonates with different audiences and feed insights back to Creative, and other Global teams.

Who you will work with

• You will report directly into our Media Manager, EU.
• You will work closely alongside the EU Marketing team, PR, Global, in region agencies; as well as cross functionally with the wider EU Function. You have some experience in paid media (agency or in-house), ideally within beauty, fashion, luxury or retail.
• You are confident analysing performance data and drawing insights; with a strong understanding of key metrics such as ROAS, CPA, CTR and conversion rate.
• Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Commercially curious, with a desire to understand how paid media drives revenue and growth.
• Data-led but creatively aware - understanding the balance between performance and brand.
• You are a strong collaborator and work well in a fast paced environment; you can pivot with ease, bringing a positive attitude!
• An excellent communicator, you can effectively articulate your point of view and know how to build strong cross functional relationships.
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace. Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen. Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech - all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions., Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated., At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees, - and the candidates that take part in our recruitment process.

Benefits

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We're a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout your parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!