Media Director

The Marketing Practice; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading agency in the B2B sector is seeking an experienced cross-channel media leader. The role involves developing integrated media strategies, leading client accounts, and fostering relationships to drive growth. Ideal candidates will have strong leadership skills and a background in media within a B2B context. This position offers a dynamic work environment with opportunities for personal and professional growth.

Benefits

Generous holiday allowance

Private healthcare and dental insurance

Salary sacrifice pension scheme

Access to well-being coaching

Parental leave - 12 Weeks Full Pay

Social committee events

Discounts and cashback at retailers

Qualifications

• Strong experience in media ideally agency side in a B2B environment.
• Proven track record of leading and growing client accounts.
• Experience of directing media programs based on client objectives.

Responsibilities

• Lead the development of integrated media strategies for clients.
• Support media-focused pitches and account growth.
• Develop trust-based relationships with clients.

Skills

Leadership

Communication

Problem Solving

Education

Bachelor's Degree

Tools

B2B intent platforms

ABM platforms

Microsoft Office

Job description

Welcome to The Marketing Practice.

We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list!

What we are looking for:

We’re looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies on behalf of our clients. Working with channel specialists and Client Services, you will lead the development and presentation of strategic integrated media recommendations. You are a strategic leader and have a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. You’re willing to be bold, bring new ideas, meet new people, and be a strategic advisor to your clients.

What you will do:

New business development:

• Support and lead media focussed pitches and RFPs, inputting with your own strategic insight.

Client growth:

• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
• Develop account plans and growth strategies, driving a team into action around them.
• Monitor and optimise account profitability.
• Expand client contacts and advocates.
• Nurture alumni.

Client leadership:

• Serve as the Integrated Media client lead for your accounts, speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.
• Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships.
• Ultimate ownership of client media deliverables, accountable for their success.

Strategy & planning:

• Lead the cross-channel paid media strategy and approach for complex, global, B2B organizations.
• Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.
• Accountable for actionable and meaningful program KPIs.
• Experience developing and delivering 1:1, 1:Few and 1:Many ABM strategy and programmes.

Supplier partnerships:

• Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity.

Reporting:

• Accountable for best practice reporting, working with our team to incorporate insight, a clear response to the client’s brief, and a compelling media story.
• Accountable for ensuring implementation of optimizations to the media strategy based on performance results.

Insight:

• Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics.
• Work with client services and cross functional teams to deliver new and proactive ideas to clients based on your media insight.
• Accountable for client quarterly business reviews delivering actionable insights to your accounts.

Line management and team management:

• Share and champion best practice.
• Foster the conditions and environment for the team to thrive, where individuals can build their careers and develop skills as they deliver for their clients.
• Provide ongoing feedback and coaching to support career development.
• Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.
• When needed, successfully recruit, onboard and train new hires onto the team.
• Manage, inspire, and motivate your direct reports.

Who you are:

• You have a desire to excel in a marketing career
• You are a confident and inclusive leader to clients and internal teams.
• You a strong marketing thinker.
• You have a positive, resilient attitude, proactive in all things.
• You are ready to challenge thinking to get the best outcomes for clients.
• You are able to see the bigger picture, whilst also appreciating the details.
• You are highly developed relationship management skills, brilliant at communicating and influencing.
• You are able to learn quickly, interrogate and assimilate complex information.
• You are able to problem solve issues presented by team members whilst remaining open to new ideas.

What you will need:

• Strong, demonstrable experience working in media ideally agency side in a B2B environment with proven track record for adding value back to the client.
• Proven track record of leading and growing client accounts.
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally at C-Level.
• Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges.
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management).
• Proficient with IT including Word, Excel, PowerPoint and Outlook.
• Experience of working with B2B intent and ABM platforms (such as Demandbase and 6Sense)
• Experience of media tools and processes.
• Experience of commercial management.

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.