Media Buyer / Funnel Strategist

UpViral; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative SaaS company is seeking a Media Buyer / Funnel Specialist to lead their growth efforts in 2025. This remote-first role emphasizes autonomy and ownership, allowing you to scale ad campaigns and optimize funnels while working within a dynamic and collaborative team. As a key player, you'll have the opportunity to influence strategies that directly contribute to the company's success. If you're passionate about driving growth and thrive in a fast-paced environment, this is your chance to make a significant impact in a supportive culture that values innovation and results. Join us and be part of something big!

Benefits

Performance-based bonuses

Autonomy & ownership

Collaborative culture

Impactful work

Remote work flexibility

Qualifications

• 4+ years of media buying experience, ideally in SaaS advertising.
• Proficient in managing significant ad budgets on Meta and Google Ads.

Responsibilities

• Drive key paid media channels focusing on direct response advertising.
• Create and test ad copy, manage ad production pipeline.

Skills

Media Buying

Conversion Rate Optimization (CRO)

Data Analysis

Ad Strategy

A/B Testing

Communication Skills

Problem Solving

Strategic Thinking

Innovation

Results Orientation

Tools

Google Analytics

Data Studio

ClickFunnels

GoHighLevel

Job description

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UpViral, a top-rated referral marketing SaaS, is looking for a Media Buyer / Funnel Specialist to drive our growth in 2025. Since 2015, we've helped businesses generate millions of leads, earning a 4.9/5 Capterra rating and multiple awards.

We’re a remote-first, high-impact team built on transparency, hard work, and innovation. If you’re ready to scale ad campaigns, build and optimize funnels, and make a real impact, we want to hear from you!

Apply now and be part of something big.

What You'll Do:

• Have extreme ownership and execution of key paid media channels across Meta, Google and new ad platforms, focusing on direct response advertising to drive immediate action.
• Handle everything from ads strategy, media buying, data reporting, to funnel analysis and conversion rate optimization.
• Create and test ad copy and use research to form new strategies.
• Be 100% responsible for ad ideas and running the ad production pipeline to always have fresh high-converting ad ideas.

Experience Needed:

• 4 years of experience in Media Buying, ideally with a background in advertising other SaaS products.
• Proficient in managing mid to high 5 figure monthly budgets on Meta and Google Ads.
• Experience with CRO experiments, A/B testing, and funnel analysis.
• Familiarity with all types of marketing funnels (e.g., webinar funnel, quiz funnel, demo funnel, trial funnel, challenge/bootcamp funnel, VSL funnel).
• Experience scaling campaigns while maintaining a low CPA and high ROAS.
• Strong written and verbal communication skills, with the ability to present insights clearly.
• Strong understanding of ad creatives and messaging that resonate with different audiences.
• Proven ability to analyze data, identify trends, and make data-driven decisions.
• Proficiency with analytics tools such as Google Analytics, Data Studio, and tracking systems like UTM parameters.
• Knowledge of funnel-building tools like ClickFunnels, GoHighLevel or similar platforms.
• Problem Solver: Thrives on finding solutions to complex challenges in advertising and funnels.
• Strategic Thinker: Balances the big picture with granular details for maximum impact.
• Innovator: Stays ahead of digital marketing trends and knows how to adapt quickly.
• Results-Oriented: Focuses on delivering measurable outcomes, not just activity.
• Team Player: Works well in a collaborative environment, supporting shared goals.

What We Offer:

• Full-time role with rapid growth potential: We promote from within and reward top performers.
• Competitive salary + performance-based bonuses: Your hard work directly impacts your earnings.
• 100% remote: Work from anywhere, but must align with European time zones.
• Autonomy & ownership: No micromanaging, just results-driven execution.
• Collaborative, high-energy culture: A supportive team that values innovation, fairness, and fun.
• Impactful work: Your strategies will directly shape UpViral’s growth in 2025 and beyond.

Ready to Make a Difference? If you're passionate about driving growth and ready to be part of something big instead of just looking for another gig, we want to hear from you! Apply with your proposal, including a portfolio or examples of your previous work as a Media Buyer.

Note: We're not looking for someone seeking a side gig or extra cash. We need a dedicated, growth-driven professional ready to commit and contribute significantly to our ambitious plans for 2025.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Software Development