Media and Campaigns Officer

NHS; Newcastle upon Tyne; Hybrid; GBP 37,000 - 45,000; Full time

Job summary

Join a dynamic and supportive media and campaigns team at a leading public service organization. This role offers a unique opportunity to shape communications strategies that impact millions. You'll collaborate with senior management, develop innovative media solutions, and engage in a hybrid working environment. With a focus on wellbeing and career development, this position is perfect for effective communicators eager to make a difference. Enjoy a competitive salary, flexible working options, and a range of benefits that prioritize your growth and work-life balance.

Benefits

27 days leave plus 8 bank holidays

Flexible working options

Hybrid working model

Career development opportunities

Excellent pension scheme

NHS Car lease scheme

Access to high street discounts

Qualifications

• Significant experience in media handling and communications.
• Ability to develop innovative solutions for communications challenges.

Responsibilities

• Manage media relations and develop communications strategies.
• Build relationships with stakeholders and deliver effective campaigns.

Skills

Media Handling

Digital Engagement

Campaign Management

Communications Strategy

Stakeholder Engagement

Education

Degree in relevant subject area

Postgraduate qualification (desirable)

Tools

Microsoft Office

Social Media Platforms

Job description

Job summary

This is a fantastic opportunity for effective communicators to join a fast-paced, creative and supportive media and campaigns team, that wants to make a difference with our communications. You will manage multiple priorities to meet deadlines, know how to create content that is thoughtful and engaging, and have significant experience of carrying out communications plans and working with the media.The roles are full time and there are two permanent and one temporary vacancy. The post holders will be part of a team of media and campaigns officers, working on everything from audience insight to media relations and campaign execution.What do we offer?

- 27 days leave (increasing with length of service) plus 8 bank holidays- Flexible working (we are happy to discuss options such as compressed hours or reduced hours)- Flexi time- Hybrid working model (we are currently working largely remotely)- Career development- Active wellbeing and inclusion networks- Excellent pension- NHS Car lease scheme- Access to a wide range of benefits and high street discounts!

Main duties of the job

Working collaboratively and proactively with senior management teams in specific service areas, you will provide expert advice and deliver media relations, campaigns and communications activity in support of service objectives and the delivery of the NHSBSA's business strategy. A key part of the role will be building a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate. You will build relationships with key media organisations and stakeholders to identify opportunities which will support the delivery of the NHSBSA's business strategy. You will collate and deliver media and campaign monitoring reports as well as coordinate responses on service specific social media channels. You will work with colleagues across the wider communications and marketing team to ensure communications activity is joined up and complimentary. You will use a targeted and integrated approach to campaigns, including use of media relations, engagement, events, integrated marketing techniques and digital/social content-led communications.

About us

Here at the NHS Business Services Authority (NHSBSA), what we do matters.

We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we're proud to be part of something meaningful, that touches millions of lives.

We design our services around customer needs and place people at the heart of our organisation. That's why when you join us, you'll be empowered and supported to help your career grow.

As one of the UK's Best Big Companies to work for, we're connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.

We strive to offer a fantastic colleague experience, where every colleague is heard, supported and respected. Wellbeing, diversity and inclusion is at the centre of this, and you can join our Lived Experience Networks who help us bring our authentic selves to work.

We're committed to being a flexible employer and we try to offer a working pattern that suits you where possible, through hybrid working, flexible hours and more.

Alongside a competitive salary with pay progression, we offer a people-centric benefits package, connecting you to the rewards and benefits you value most!

Ready to join us in delivering business service excellence to the NHS, helping people live longer, healthier lives? Apply today and see where the NHSBSA can take you.

We are people connected to care.

Date posted

02 May 2025

Pay scheme

Agenda for change

Band

Band 6

Salary

£37,338 to £44,962 a year

Contract

Permanent

Working pattern

Full-time, Part-time, Flexible working, Compressed hours

Reference number

914-BSA7148657

Job locations

Stella House

Goldcrest Way

Newcastle upon Tyne

NE15 8NY

Job description Job responsibilities

In this role, you are accountable for

1. Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arms length bodies, journalists and senior managers at the NHSBSA.2. Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSAs business strategy.3. Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.4. Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.5. Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.6. Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.7. Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.8. Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.9. Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.10. Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.11. Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.12. Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.13. Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to1. Undertake additional duties and responsibilities in line with the purpose of your role and as agreed by your line manager.2. Demonstrate NHSBSA values and core capabilities in all aspects of your work.3. Encourage an environment where your own and colleagues safety and well-being is promoted.4. Contribute to a culture which values diversity and inclusion.5. Follow NHSBSA policies, procedures, and protocols as they apply to your role.

Job description Job responsibilities

In this role, you are accountable for

1. Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arms length bodies, journalists and senior managers at the NHSBSA.2. Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSAs business strategy.3. Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.4. Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.5. Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.6. Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.7. Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.8. Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.9. Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.10. Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.11. Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.12. Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.13. Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to1. Undertake additional duties and responsibilities in line with the purpose of your role and as agreed by your line manager.2. Demonstrate NHSBSA values and core capabilities in all aspects of your work.3. Encourage an environment where your own and colleagues safety and well-being is promoted.4. Contribute to a culture which values diversity and inclusion.5. Follow NHSBSA policies, procedures, and protocols as they apply to your role.

Person Specification Qualifications Essential

• Degree in relevant subject area or equivalent relevant experience.

Desirable

• Postgraduate qualification in a relevant subject area.
• Membership of a professional body

Experience Essential

• Significant experience of working with senior managers on a wide range of communications - digital engagement, media handling, proactive PR, marketing, campaigning, communications strategy and evaluation.
• Experience of working collaboratively with key stakeholders to come to an agreed outcome.
• Experience of developing media strategies and protocols
• Experience of delivering behaviour change campaigns and using data and insight for evaluation.
• Experience of the commissioning process and working with suppliers.
• Budget, resource planning and supplier management experience.
• Experience of employing national policies in local communications.
• Experience of engaging colleagues in developing their understanding of the business strategy and the part they play in its delivery.
• Experience of achieving an effective balance between decisiveness and analysis - recognises when an issue requires a more considered response or immediate confident decision.

Desirable

• Experience of operating within a large, multi-site and complex organisation.
• Experience of working with the Government Communication Service MCOM model

Personal qualities, knowledge and skills Essential

• Specialist media handling skills - experience in the handling of high profile, complex, sensitive issues with potential to damage reputation.
• Ability to operate dynamically in an environment of change and manage and prioritise multiple programmes of work.
• Proven ability to work collaboratively with clients to understand communications challenges and design innovative solutions.
• Strong team player, committed to an ethos of continuous improvement
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Ability to build and maintain relationships at the highest levels in order to provide strategic communications direction and advice based on professional expertise.
• Ability to analyse highly complex and sensitive information and persuade others to take an appropriate communications approach.
• Understanding of and use of new technologies including social media and apps
• Proactive, creative and forward thinking, with a track record of trying new things.
• Excellent interpersonal skills with the ability to communicate effectively and appropriately with colleagues across all levels and functions.
• Computer literate with good working knowledge of Microsoft Office applications
• Self-motivated, and able to drive forward business priorities.
• Flexible approach to work, with the ability to handle multiple tasks with competing priorities.
• Ability to develop and maintain good working relationships organisation-wide.
• Knowledge and understanding of corporate identity and branding.
• Good understanding of the media landscape and is alert to issues in the media/society, and how they impact on audiences and campaign activities.
• Ability to use creative methods to involve and generate new thinking from others.
• Challenges others to identify opportunities for cost saving and service improvements.
• Advocates collective decisions, even if their own view differs.
• Proactively scans the external environment, being alert to emerging issues and trends which might impact or benefit their own and their team's work, and takes appropriate action.

Desirable

• Understanding of data and audience insight to inform communications activity.
• Good working knowledge of media law.

Person Specification Qualifications Essential

• Degree in relevant subject area or equivalent relevant experience.

Desirable

• Postgraduate qualification in a relevant subject area.
• Membership of a professional body

Experience Essential

• Significant experience of working with senior managers on a wide range of communications - digital engagement, media handling, proactive PR, marketing, campaigning, communications strategy and evaluation.
• Experience of working collaboratively with key stakeholders to come to an agreed outcome.
• Experience of developing media strategies and protocols
• Experience of delivering behaviour change campaigns and using data and insight for evaluation.
• Experience of the commissioning process and working with suppliers.
• Budget, resource planning and supplier management experience.
• Experience of employing national policies in local communications.
• Experience of engaging colleagues in developing their understanding of the business strategy and the part they play in its delivery.
• Experience of achieving an effective balance between decisiveness and analysis - recognises when an issue requires a more considered response or immediate confident decision.

Desirable

• Experience of operating within a large, multi-site and complex organisation.
• Experience of working with the Government Communication Service MCOM model

Personal qualities, knowledge and skills Essential

• Specialist media handling skills - experience in the handling of high profile, complex, sensitive issues with potential to damage reputation.
• Ability to operate dynamically in an environment of change and manage and prioritise multiple programmes of work.
• Proven ability to work collaboratively with clients to understand communications challenges and design innovative solutions.
• Strong team player, committed to an ethos of continuous improvement
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Ability to build and maintain relationships at the highest levels in order to provide strategic communications direction and advice based on professional expertise.
• Ability to analyse highly complex and sensitive information and persuade others to take an appropriate communications approach.
• Understanding of and use of new technologies including social media and apps
• Proactive, creative and forward thinking, with a track record of trying new things.
• Excellent interpersonal skills with the ability to communicate effectively and appropriately with colleagues across all levels and functions.
• Computer literate with good working knowledge of Microsoft Office applications
• Self-motivated, and able to drive forward business priorities.
• Flexible approach to work, with the ability to handle multiple tasks with competing priorities.
• Ability to develop and maintain good working relationships organisation-wide.
• Knowledge and understanding of corporate identity and branding.
• Good understanding of the media landscape and is alert to issues in the media/society, and how they impact on audiences and campaign activities.
• Ability to use creative methods to involve and generate new thinking from others.
• Challenges others to identify opportunities for cost saving and service improvements.
• Advocates collective decisions, even if their own view differs.
• Proactively scans the external environment, being alert to emerging issues and trends which might impact or benefit their own and their team's work, and takes appropriate action.

Desirable

• Understanding of data and audience insight to inform communications activity.
• Good working knowledge of media law.

Employer details Employer name

NHS Business Services Authority

Address

Stella House

Goldcrest Way

Newcastle upon Tyne

NE15 8NY

Employer's website

https://careers.nhsbsa.nhs.uk/ (Opens in a new tab)

Employer details Employer name

NHS Business Services Authority

Address

Stella House

Goldcrest Way

Newcastle upon Tyne

NE15 8NY

Employer's website

https://careers.nhsbsa.nhs.uk/ (Opens in a new tab)