Media Advertising Executive

Superb Pa Ltd; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic media company is seeking a Media Advertising Executive to oversee sales support and manage campaigns across direct clients and agencies. The ideal candidate will ensure efficient campaign execution and revenue growth while maintaining strong relationships with clients. Responsibilities include managing advertising inventory, forecasting revenues, and providing weekly reports. This position offers an exciting opportunity to shape the future of on-demand TV channels in London.

Qualifications

• Proven experience in sales support and campaign management.
• Strong analytical skills for revenue forecasting.
• Excellent communication and relationship-building abilities.

Responsibilities

• Oversee internal sales support and campaign execution.
• Manage advertising inventory and maximize revenue opportunities.
• Deliver revenue targets set by Managing Partners.

Skills

Sales support management

Campaign execution

Revenue growth strategies

Tools

Google DFP

Sales reporting tools

Job description

Are you a driven and organised Operations professional looking to make your mark in the dynamic world of on-demand TV and digital media? We’re looking for a Media Advertising Executive to oversee internal sales support, campaign delivery, and revenue growth across a portfolio of on-demand TV channels.

In this role, you’ll be responsible for ensuring seamless campaign execution, managing advertising inventory, and developing strategies that maximise revenue opportunities across agencies and direct clients. You’ll play a key part in growing the media brand presence while ensuring commercial excellence and efficient operations.

Main Job Function

To manage the internal sales support function whilst maintaining and growing existing business and generating new revenue into the business.

Efficient management of the day to day impression inventory, copy allocation and campaign delivery of the businesses on demand TV Channels.

To maximize revenue by focusing on relevant targeted advertisers from the agencies as well as client direct.

Delivering all revenue targets set by Managing Partners as well as accurately forecasting revenues into the channels.

Increase the awareness of the brand.

KPI’s

• To make sure all campaigns are set up correctly monitored and delivered as per their booking requirements.
• To make sure that all trafficking of copy/clock numbers are correct against each booking.
• To provide weekly delivery reports on all campaigns tracking their delivery.
• To provide monthly impressions forecast reports (rolling 2 months before the month begins) to assist in forecast and revenue delivery.
• To provide delivery and PCA analysis reports as per agency requests.
• To make sure that all revenue accounting is correct against Caria and IO bookings in Mediapro.
• To control and update all channel reconciliation spreadsheets and monitor under deliveries and any payback campaigns.

Key Accountabilities

• To manage the Operations in assuring campaigns approved are delivered to plan and discussed with clients weekly.
• Identify relevant clients that would sit well on the Channels as well as managing those already running.
• To learn and fully manage the Google DFP and other operations, inventory control, copy delivery and correct copy allocation across the client portfolio.
• Manage, coordinate and plan sales strategy on a day-to-day/monthly/Quarterly/Annual level, within set company structure.
• To provide external representation when required to media agencies, with strategies and presentations to encourage new revenue streams, as well as achieve current targets.
• To identify key decision makers and sales opportunities within agencies via AV teams, Digital teams, Planners, Clients direct.
• To build a relationship with the business content supply side partners and understand their platforms, on demand TV channels, programme content and business models.
• To create and/or adapt existing sales collateral to fully highlight the benefits of the portfolio of channels.
• To maintain regular contact with all clients and agencies liaising with buyers on campaign approvals, amendments, additions and the sending of impression delivery reports.
• To fully utilize all communication and research tools in order to maximize sales and gain a strong knowledge of the digital and Smart TV market place.
• To fulfill the required level of external representation in order to maintain awareness of the commercial offerings and generate new revenue – themselves and the external team.
• To increase Brand Count across business channels.
• To manage business strategies and sales processes to contract new business and achieve targets by channel – made up of spot, sponsorship, etc.
• To produce/maintain/develop weekly/monthly/quarterly sales/research reports as required e.g. Management reports, debt & credit positions, reconciliation positions, business plan updates, agency billing positions, contact reports as required etc.
• To accurately forecast revenues and inventory and update these weekly.
• To assist in and adhere to, the creation of the company sales policy.
• Communicate effectively within the team, identifying any day to day problems, issues, or other developments, dealing with these or referring them, as appropriate, in order to initiate their resolution or other effective handling.
• Develop and maintain effective working procedures/processes/relationships with internal and external personnel (e.g. Agency buyers) in order to contribute to the effective running of the Sales account.
• To develop and employ the sales strategies and work practices set by The Managing Partners.
• Create systems and processes in order to develop, manage/monitor the London sales team
• Work on new business pitches and help establish new on demand TV channels into the market, when required.
• To train and help manage new and junior members of staff.
• Carry out any other reasonable duties.