Measurement Partner - Global Sell Side Accounts

Samba TV; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Samba TV seeks a Measurement Partner for its Global Sell Side Accounts to enhance ad effectiveness studies. This role emphasizes project management and client interaction, requiring a strong statistical background and experience in digital marketing. Ideal candidates will possess 5+ years in the advertising measurement field and be proficient in handling large data sets with software tools like R, SQL, and Python.

Qualifications

• 5+ years experience in digital advertising measurement.
• Expertise in ad effectiveness research studies.
• Strong understanding of statistical analyses.

Responsibilities

• Manage end-to-end campaign measurement studies.
• Build relationships with Marketing Science teams.
• Drive adoption of measurement products with clients.

Skills

Data Analysis

Project Management

Client Relationship Management

Education

BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics or related field

Tools

R

SQL

Python

Job description

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

Reporting to the Global Head of Sell-Side Measurement, the Measurement Partner - Global Sell Side Accounts will work alongside our EMEA sales team to assist in the education, adoption and delivery of Samba TV’s measurement suite of ad effectiveness studies to major publishers and advertising platforms in the region. They will be responsible for end-to-end research design, delivery, and presentation of measurement reports, working closely with publisher partners to deliver high-quality insights about their campaign’s performance.

Responsibilities

• Own and execute the end-to-end campaign measurement studies from feasibility assessment to report deliverables
• Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs and SSPs
• Understand tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
• Serve as the main point of contact and build strong relationships with Marketing Science teams at key publishers and platforms
• Drive adoption of measurement products among new and existing customer sets
• Catalog feedback about our measurement solutions from our external stakeholders to our product and engineering teams
• Help make inroads with new potential customers serving as a subject matter expert on methodology, report deliverables, and tactical setup
• Assist in building regional and client-specific norms and narratives to demonstrate the effectiveness of Samba TV’s measurement solutions
• Develop and improve existing measurement processes to create efficiencies focused on scale

Qualifications

• BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics or related field
• 5+ years experience in digital advertising measurement at either a brand direct, agency, or platform analytics or experience working with ad effectiveness vendors that deliver reach and frequency, brand lift, sales lift etc. reports
• Expertise in ad effectiveness research studies, digital marketing landscape and relationships between platform, agency, and brand teams
• Comfortable managing large data sets using R, SQL, Python
• Ability to work independently to take ambiguous inputs and develop a repeatable process for other team members to follow
• Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
• Expertise in project management simultaneously supporting multiple deliverables at different stages of the process
• Keen eye for detail in building and QAing reports while also ensuring on-time delivery to clients- Experience with streaming and digital video measurement methodologies
• Confident communicator with a track record of building and maintaining client relationships
• Global perspective and experience working with agencies, brands, and publishers in the EMEA region

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Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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