Marvel Stadium - Digital & Social Lead

Buscojobs; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital & Social Lead to enhance brand awareness and audience engagement at Marvel Stadium. This role involves crafting and executing innovative digital strategies across various platforms, including social media, websites, and mobile apps. You will collaborate with marketing teams to optimize communication strategies for events and products, while managing campaigns and analyzing performance metrics. If you're passionate about digital media and thrive in a dynamic environment, this is an exciting opportunity to make a significant impact.

Benefits

Flexible Work Arrangements

Development Programs

Health and Wellbeing Benefits

Discounts through AFL Partners

Qualifications

• 6+ years in digital and social media management, agency experience preferred.
• Proven ability to build brands and achieve KPIs through digital content.

Responsibilities

• Develop and implement plans for digital and social channels.
• Manage and execute social media strategies, including content creation.

Skills

Digital Media Management

Social Media Strategy

Content Creation

Stakeholder Management

Analytics Tools

CRM Management

Mobile App Management

Event Promotion

Tools

Mailchimp

Salesforce

Google Ads

Facebook Ads

YouTube

Website Analytics Tools

Job description

Career Opportunities : Marvel Stadium - Digital & Social Lead (11858)

Requisition ID 11858 - Posted - Victoria

The AFL is dedicated to promoting the safety and wellbeing of children and young people. We conduct screening processes, including background checks, for all candidates.

We are an Equal Opportunity employer, valuing diversity and inclusion. Aboriginal and Torres Strait Islander peoples are encouraged to apply.

About the Role

The Marvel Stadium Digital & Social Lead is responsible for developing and executing the digital and social media strategy across all Marvel Stadium channels to increase brand awareness, audience engagement, and attendance. This includes managing content across social media, website, mobile app, EDM, and paid media.

This is a max-term position until early June 2026.

A Day in the Life

Key Accountabilities:

1. Develop and implement plans for digital and social channels, including content for website, app, EDMs, and social media.
2. Collaborate with marketing teams to create digital communication strategies for events and products.
3. Manage and execute social media strategies, including content creation and community engagement.
4. Oversee digital marketing campaigns across CRM, Facebook Ads, Google Ads, YouTube, and other channels.
5. Plan and execute EDM campaigns using Mailchimp and Salesforce.
6. Update Stadium App content, manage promotions, and monitor performance.
7. Coordinate with partners to promote events and offers on digital channels.
8. Work with external agencies and content creators for digital content development.
9. Report on digital and social media performance and engagement metrics.
10. Manage relationships with tenant clubs and AFL teams for marketing and fan engagement.

Our Ideal Team Member

Core Competencies:

1. 6+ years in digital and social media management, agency experience preferred.
2. Proven ability to build brands and achieve KPIs through digital content.
3. Experience managing social media platforms like Facebook, Instagram, Twitter, YouTube, TikTok.
4. Knowledge of social media trends, analytics tools, and CRMs like Mailchimp and Salesforce.
5. Experience with mobile app management and website analytics tools.
6. Strong stakeholder management skills and ability to work in a fast-paced environment.
7. Interest in sports, music, or live events is a plus.
8. Creative, proactive, and eager to explore new opportunities.

We offer flexible work arrangements, development programs, health and wellbeing benefits, and discounts through AFL partners.