Martech Product Owner

Barclays UK; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking a Martech Product Owner to define and deliver their Marketing Technology roadmap. The role involves maximizing technology for customer engagement while ensuring compliance and risk management. Ideal candidates will have experience with Salesforce Marketing Cloud, Agile methodologies, and strong stakeholder management skills. Remote working available from London or Northampton.

Qualifications

• Experience working with Salesforce Marketing Cloud for marketing journeys.
• Practical experience of Agile principles and frameworks (Scrum, Kanban).
• Demonstrated ability to communicate complex martech concepts.

Responsibilities

• Define and deliver the Marketing Technology roadmap.
• Manage and develop existing and new products/services.
• Monitor market trends and analyze feedback for improvements.

Skills

Project management

Data collection

Agile methodologies

Communication

Stakeholder management

Tools

Salesforce Marketing Cloud

Jira

Confluence

Job description

Join us as a Martech Product Owner at Barclays where you will primarily be responsible for defining and delivering our Marketing Technology roadmap. You will maximise this technology to fully optimise and automate customer engagement across the business lifecycle whilst driving commercial value whilst increasing customer engagement and retention.Your experience in project management, execution, data collection, strategic thinking, business understanding, time and workload management will be invaluable in this role.

To be successful as a Martech Product Owner you should have:

• Experience working with Salesforce Marketing cloud and using it to enable complex, multichannel, marketing journeys.

• Practical experience of Agile principles and frameworks (Scrum, Kanban Lean).

• Familiarity with digital marketing practices, process, and trends relevant to financial institutions like Barclays.

• Proficiency in Agile tools such as Jira and Confluence.

• Proficient in planning and managing project timelines & resource, working with stakeholders, delivery & execution teams.

• Familiarity working with APIs and integrating with legacy tools.

• Demonstrated experience across the full software development life cycle, from discovery to continuous improvement.

• Experience gathering, analysing and prioritising business requirements.

• Demonstrated ability to communicate complex martech concepts to a wide range of stakeholders of differing technical ability.

Some other highly valued skills may include:

• Experience with CDP, CRM tools.

• Experience working with analytics tools, and using data visualisation and reports for insights.

• Understanding of tools relevant to salesforce marketing cloud.

• Previous technology transformation experience.

• Previous Financial Services experience.

• Agile certification.

• Effective cross functional collaboration.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London or Northampton.

Purpose of the role

To manage and develop existing and new products and/or services; and where applicable, ownership of related customer and colleague journeys, develops the product strategy, drive change through Barclays execution teams, make key decisions in the product lifecycle and own associated outcomes for customers, colleagues and the bank, achieved through appropriate service level agreements, regulatory compliance, risk management and controls.

Accountabilities

• Development of customer level strategies & solutions that are tailored to customers’ needs.
• Subject Matter Expert in the applicable Product/Proposition team and be able to confidently guide and advise stakeholders at all levels in the Bank on the application of existing and new products/propositions and related customer and colleague journeys.
• Development of product propositions, and/or service strategy, define the priorities for delivering the outcomes needed to deliver the strategy and lead execution of the priorities.
• Development of different commercial and business models through a strong understanding of the financial drivers of the P&L for the relevant segment/ proposition/ journey.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product / process before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction (including complaints), and revenue generation to assess the product's performance against set goals.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.