MarTech Consultant - Antavo Loyalty Cloud Specialist

JR United Kingdom; Norwich; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the hospitality sector is seeking a MarTech Consultant specializing in Antavo Loyalty Cloud. This role involves deep engagement in loyalty program strategy, platform integration, and stakeholder collaboration to enhance customer engagement. Ideal for candidates with extensive experience in loyalty solutions and CRM systems, it offers the opportunity to drive significant marketing initiatives.

Qualifications

• Significant hands-on experience with Antavo Loyalty Cloud is essential.
• Strong understanding of Salesforce CRM integration required.
• Experience with marketing automation tools and data platforms is a plus.

Responsibilities

• Conduct platform onboarding and CRM integration, optimizing existing systems.
• Lead the deployment of new loyalty programs and ensure technical implementation.
• Monitor and optimize platform performance, generating reports on effectiveness.

Skills

Antavo Loyalty Cloud

Salesforce CRM Integration

API Integration

Data Mapping

Enterprise System Architecture

Customer Data Platforms

Marketing Automation Tools

Loyalty Points Systems

Job description

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MarTech Consultant - Antavo Loyalty Cloud Specialist, Norwich

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Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: MarTech Consultant - Antavo Loyalty Cloud Specialist
Location: Remote (UK)
Duration: 6 Months Initially
Start Date: Immediate

We are seeking an experienced MarTech Consultant with expertise in the Antavo Loyalty Cloud platform to join our team on a full-time, embedded basis with a leading hospitality client. This role is central to the successful rollout and optimisation of a large-scale customer loyalty programme.

As the primary technical and strategic advisor, you will work closely with internal stakeholders across marketing, technology, and operations to deliver key integrations and design innovative loyalty solutions. Your responsibilities will span platform integration, technical implementation, stakeholder engagement, and ongoing performance analysis.

Key Responsibilities

1. Phase 1: Platform Onboarding & CRM Integration (Month 1-2)
   • Conduct a comprehensive audit of the existing loyalty and CRM landscape
   • Optimise the integration between Antavo Loyalty Cloud and Salesforce CRM
   • Define data flow architecture and ensure seamless data synchronisation
   • Work with internal IT teams to resolve technical integration issues
   • Document current state systems and propose technical enhancements
   • Establish governance frameworks for platform administration
2. Phase 2: Loyalty Programme Deployment (Summer-Autumn)
   • Lead the technical implementation of a new, enterprise-scale loyalty programme
   • Design loyalty mechanics, tier structures, and reward redemption workflows
   • Collaborate with cross-functional teams to ensure successful delivery
   • Develop and execute user acceptance testing (UAT) plans
   • Produce training materials and technical documentation
   • Advise on customer engagement and loyalty strategy
   • Build the loyalty points engine and conversion logic
3. Ongoing Responsibilities
   • Act as the internal expert on Antavo platform capabilities and issues
   • Monitor and optimise platform performance
   • Support marketing campaigns and loyalty operations
   • Generate regular reports and insights on programme effectiveness
   • Stay up to date with platform updates and MarTech best practices

Required Qualifications & Experience

Technical Skills

• MUST HAVE significant hands-on platform experience with Antavo Loyalty Cloud
• Understanding of Salesforce CRM integration
• Skilled in API integration, data mapping, and enterprise system architecture
• Experience with customer data platforms (CDPs) and marketing automation tools
• Knowledge of loyalty points systems and reward mechanisms