Markets Activation Manager -

BDO Services Limited; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

BDO is seeking a Markets Activation Manager in London to lead and deliver business development activities aligned with growth priorities. You will own local routines, coordinate cross-functional teams, and drive measurable activation outcomes.

You will work with senior management to iterate plans, manage dependencies, and use insights to optimise performance and client engagement. This is a on-site role based in the London Baker Street office.

Qualifications

• Experience in sales enablement/BD mobilisation in a complex B2B environment.
• Strong stakeholder management with the ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience of using metrics and insight to drive actions and improvement.

Responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

Skills

Sales enablement

Stakeholder management

Planning

Data-driven insights

Job description

Ideas | People | Trust

We’reBDO. An accountancy and business advisory firm, providing the advice and solutionsentrepreneurial organisationsneed to navigate today’s changing world.

We workwiththe companies thatare Britain’s economic engine – ambitious, entrepreneurially-spiritedand highgrowth businesses that fuel the economy - anddirectlyadvisethe owners and management teams that lead them.

We’llbroaden your horizons

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

The Sales and Marketing team are looking to recruit a Markets Activation Manager, based in the London, Baker Street office.

We’llhelp you succeed

Leading organisationstrust us because of the quality of our advice.That quality grows from a thorough understanding of their business, and that understanding comes from working closely withthemand building long-lasting relationships.

You’llbe someone whoisboth comfortableworkingpro-activelyandmanaging your own tasks,as well asconfident collaborating with othersandcommunicating regularly withsenior managers,directors, and BDO’spartners tohelp businesseseffectively.You’llbe encouraged toidentifyand draw attention to opportunities for enhancing our delivery and providingadditionalservices toorganisations we work with.

Role purpose

The Markets Activation Manager is deployed into a defined area of the business and is responsible for planning and delivering business development activity aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes where applicable. The role owns local execution and runs partner routines, working with the Markets Activation Manager to iterate and gain sign-off for plans and to ensure alignment to capability standards.

This role operates as a local change agent: improving adoption of central packs and routines, strengthening stakeholder follow-through, managing risks and dependencies, and using performance insight to drive improvements.

Key responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

You’ll be someone with

• Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience of using metrics and insight to drive actions and improvement.

At BDO,we’llhelp you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’rein it together

Mutual support and respectisone ofBDO’score valuesandwe’reproud ofourdistinctive, people-centredculture.Frominformal success conversations to formal mentoringandcoaching,we’llsupport you at every stage in your career, whatever your personaland professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas andhelpone another.At BDO,you’llalways have access to the people and resources you needto do your best work.

Weknow thatcollaborationisthekey to creating valuefor the companies we work withand satisfyingexperiencesfor our colleagues, sowe’veinvested instate-of-the-artcollaboration spaces in our offices.BDO’s peoplerepresenta wealth of knowledge andexpertise, andwe’llencourageyoutobuild your network,work alongside others, and share your skills and experiences.With arangeof multidisciplinary events and dedicated resources,you’llnever stop learning at BDO.

We’relooking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’realways finding new ways to invest inyou.Across the UK thousands of unique minds continue to come together to help companies we work with toachievetheir ambitions

We’vegot a clear purpose, andwe’reconfident in our future, becausewe’readapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach,integrityandexpertise. We shape the future together with openness andclarity, becausewe believe in empowering people to think creatively about how we can do things better.