Markets Activation Manager - Tax

BDO UK; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

BDO UK in London (Baker Street) seeks an accomplished Markets Activation Manager to drive business development activity aligned to growth priorities, partnering with the Markets Activation Senior Manager and cross-functional teams. You’ll own local routines, define mobilisation materials, and lead partner routines to deliver outcomes.

You’ll track KPIs, translate insights into actions, and collaborate with Campaigns, Content, Digital and Design to optimise delivery.

Qualifications

• Experience in sales enablement and BD mobilisation in a complex B2B environment.
• Proven stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience using metrics and insight to drive actions and improvement.

Responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

Skills

Sales enablement

Stakeholder management

Planning discipline

Metrics & insights

Job description

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

Markets Activation Manager, deployed to Tax, based in the London, Baker Street office.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

Role purpose

The Markets Activation Manager is deployed into a defined area of the business and is responsible for planning and delivering business development activity aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes where applicable. The role owns local execution and runs partner routines, working with the Markets Activation Manager to iterate and gain sign-off for plans and to ensure alignment to capability standards.

This role operates as a local change agent: improving adoption of central packs and routines, strengthening stakeholder follow-through, managing risks and dependencies, and using performance insight to drive improvements.

Key Responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

You’ll be someone with

• Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience of using metrics and insight to drive actions and improvement.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the‑art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

and #TJ-MM1