Marketing Systems & Data Executive – London

Blue Legal; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading regional law firm is seeking a Marketing Systems & Data Executive in London. This role involves managing key marketing systems, implementing new technologies, and supporting data-driven decision-making. The ideal candidate will have experience in the legal sector, bringing innovative marketing strategies and analytical capabilities to enhance client services.

Qualifications

• Experience in a legal or professional services environment.
• Understanding of management information importance.
• Previous experience in system implementation.

Responsibilities

• Implement a new Practice Management System (PMS).
• Train fee earners and support data migration.
• Develop CRM functionality and manage marketing reports.

Skills

Data management

Change management

CRM management

Marketing initiatives

Analytical skills

Job description

Home Marketing Systems & Data Executive – London

Marketing Systems & Data Executive – London

A progressive regional law firm is seeking a Marketing Systems & Data Executive to join their London office. This role will manage the firm’s systems to support marketing & BD initiatives, including the implementation of a new system, and management of onboarding solutions and client-facing software. The firm is looking for someone to join their growing team and support the improvement of data management and systems.

The Responsibilities:

• Responsible for the implementation of a new Practice Management System (PMS).
• Pre-launch system configuration for fee-earner needs, and managing data for data migration purposes.
• Assisting fee earners through training and support.
• Implementation of CRM functionality, and developing processes for relationship management.
• Recording marketing and BD initiatives and producing reports on ROI and management information (MI).
• Measuring KPIs, including conversion rates, new work, rankings, and financial information.
• Preparing e-marketing materials including newsletters and event invitations.
• Identifying trends and patterns to support the Head of BD & Marketing with strategy development.
• Providing support with the introduction of client-facing software and systems to improve the client experience.

The Candidate:

• Experience working within a legal or professional services environment.
• An innovative marketer with an understanding of the importance of management information.
• Previous experience in implementing new systems and change management.
• Experience in managing CRM/PMS systems.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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