Marketing Strategy Manager

City Football Group; Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

City Football Group is seeking a strategic marketing leader to enhance brand presence and engage fans globally. This role involves driving brand activation campaigns, managing stakeholders, and ensuring marketing objectives are met through innovative strategies. Ideal candidates will possess strong marketing experience and exceptional communication skills.

Benefits

26 days annual leave plus a day off for your birthday

Private healthcare

Annual discretionary bonus

Range of partnership and lifestyle discounts

Qualifications

• Experience of delivering marketing and brand campaigns.
• Ability to create innovative marketing campaigns that align with organisational objectives.
• Excellent verbal and written communication skills.

Responsibilities

• Lead and drive key strategic initiatives to enhance global brand presence.
• Contribute to defining and delivering strategic growth projects.
• Monitor Marketing & Media key performance indicators.

Skills

Innovative marketing campaign creation

Stakeholder management

Analytical skills

Communication skills

Organizational skills

Job description

Closing Date of Applications - 21/07/25

Our Story

Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.

Our Winning Team

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

Lead and drive key strategic initiatives to enhance global brand presence and foster fan growth and engagement at both the Group and Club levels. Collaborate with and influence key stakeholders across broader marketing teams to ensure successful delivery of objectives and achieve measurable impact.

This is Your City

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

Your Impact

1. Strategic Projects and Marketing Planning

• Analyse market insights and data to uncover key insights to inform marketing strategies.

• Coordinate Manchester City marketing planning across key stakeholders and propose new ideas and priorities to meet our objectives.

• Contribute to defining and delivering strategic growth projects, including identifying audience growth and engagement initiatives.

2. High Impact Brand Activation Campaigns

• Drive calendar of club brand activation campaigns throughout the season, including EDI initiatives.

• Coordinate cross-functional teams including Content and Communications to develop integrated campaigns aligned with strategic goals.

3. KPIs and Benchmarking

• Monitor Marketing & Media key performance indicators and track progress against strategic goals.

• Conduct analysis and benchmarking to identity best practices and innovative approaches in wider sports and entertainment landscape, identifying key learnings and actionable recommendations.

4. Influencer Engagement

• Identify and evaluate high-profile individuals who align with our brand and explore strategic campaign collaborations.

• Develop influencer and celebrity engagement strategies to amplify brand reach and cultural relevance.
  
  

What we are looking for

Essential

• Experience of delivering marketing and brand campaigns
• Ability to create innovative marketing campaigns that align with organisational objectives
• Experience of managing multiple projects simultaneously
• Excellent verbal and written communication skills
• Excellent organisational/planning skills
• Ability to manage a wide range of stakeholders
• Ability to influence others in order to achieve defined objectives
• Ability to analyse data and market research
• Ability to create innovative marketing campaigns that align with organisational objectives

Desirable

• Experience in the sports or entertainment sectors
• Proficiency in an additional language (in addition to English) is preferred.
• Experience working in international marketing or within global markets is highly desirable.

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.