Marketing Strategy Consultant

JR United Kingdom; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

Une entreprise dynamique recherche un Consultant en Stratégie Marketing pour soutenir les initiatives bancaires de détail de son client. Ce rôle hybride implique le développement de stratégies marketing pour améliorer l'engagement client et atteindre les objectifs de performance. Si vous êtes passionné par l'engagement client et l'excellence marketing, nous souhaitons avoir de vos nouvelles.

Qualifications

• Jusqu'à 7 ans d'expérience en stratégie marketing, de préférence dans la banque de détail.
• Expertise prouvée en développement et optimisation des campagnes marketing.
• Compréhension des stratégies d'engagement client.

Responsibilities

• Développer et exécuter des plans et stratégies de campagne marketing.
• Optimiser le suivi et les performances des campagnes avec des données.
• Collaborer sur le positionnement de la marque et les stratégies de mise sur le marché.

Skills

Marketing Strategy

Customer Engagement

Analytical Skills

Job description

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Marketing Strategy Consultant – Banking Sector

Location: Hybrid working initially – Canary Wharf or Northampton

Contract Duration: 12 months

Rate: £350.00 per day inside IR35

We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.

Key Responsibilities:

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Create business cases to support marketing campaign execution.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Collaborate on brand positioning, market research, and go-to-market strategies.
• Ensure all marketing activities align with overall business objectives and customer needs.

Key Qualifications:

• Maximum of 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement strategies (not acquisition-focused).
• Some analytical skills for campaign tracking, reporting, and performance evaluation.
• Ability to work cross-functionally to support brand positioning and research efforts.

This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!