Marketing Strategy Consultant

JR United Kingdom; Plymouth; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading company in the banking sector is looking for a Marketing Strategy Consultant to enhance customer engagement through strategic marketing initiatives. This 12-month contract offers a hybrid working setup and requires proven experience in marketing strategy, particularly in retail banking. If you are passionate about driving key performance metrics and customer engagement, this is an exciting opportunity to make a significant impact.

Qualifications

• Up to 7 years of experience in marketing strategy, ideally in retail banking.
• Expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement, data-driven insights.

Responsibilities

• Develop and implement marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Monitor and optimize campaign performance using data-driven insights.

Skills

Customer engagement strategies

Analytical skills

Marketing campaign optimization

Job description

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Marketing Strategy Consultant – Banking Sector

Location: Hybrid working initially – Canary Wharf or Northampton

Contract Duration: 12 months

Rate: £350.00 per day inside IR35

We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.

Key Responsibilities:

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Create business cases to support marketing campaign execution.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Collaborate on brand positioning, market research, and go-to-market strategies.
• Ensure all marketing activities align with overall business objectives and customer needs.

Key Qualifications:

• Maximum of 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement strategies (not acquisition-focused).
• Some analytical skills for campaign tracking, reporting, and performance evaluation.
• Ability to work cross-functionally to support brand positioning and research efforts.

This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!