Marketing Strategy Consultant

JR United Kingdom; Birmingham; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Strategy Consultant to enhance customer engagement within the banking sector. This 12-month hybrid role requires up to 7 years of experience in marketing strategy and focuses on developing impactful marketing initiatives to drive key performance metrics.

Qualifications

• Up to 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing and executing marketing campaigns.
• Strong understanding of customer engagement strategies.

Responsibilities

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Monitor, analyze, and optimize campaign performance using data-driven insights.

Skills

Marketing strategy

Customer engagement strategies

Data-driven insights

Campaign optimization

Job description

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Client:

idpp

Location:

birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Marketing Strategy Consultant – Banking Sector

Location: Hybrid working initially – Canary Wharf or Northampton

Contract Duration: 12 months

Rate: £350.00 per day inside IR35

We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.

Key Responsibilities:

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Create business cases to support marketing campaign execution.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Collaborate on brand positioning, market research, and go-to-market strategies.
• Ensure all marketing activities align with overall business objectives and customer needs.

Key Qualifications:

• Maximum of 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement strategies (not acquisition-focused).
• Some analytical skills for campaign tracking, reporting, and performance evaluation.
• Ability to work cross-functionally to support brand positioning and research efforts.

This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!