Marketing Strategy Consultant

JR United Kingdom; Bath; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading company in the banking sector seeks a Marketing Strategy Consultant to enhance customer engagement through strategic marketing initiatives. With up to 7 years of experience, this role involves developing marketing strategies and implementing targeted campaigns. The position offers hybrid working with a competitive daily rate, and is an exciting opportunity for a passionate marketing professional.

Qualifications

• Up to 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing and executing marketing campaigns.
• Strong understanding of customer engagement strategies.

Responsibilities

• Develop and implement comprehensive marketing campaign plans.
• Drive customer performance KPIs through targeted initiatives.
• Monitor and optimize campaign performance using data.

Skills

Marketing campaigns

Customer engagement

Data-driven insights

Analytical skills

Job description

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Marketing Strategy Consultant – Banking Sector

Location: Hybrid working initially – Canary Wharf or Northampton

Contract Duration: 12 months

Rate: £350.00 per day inside IR35

We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.

Key Responsibilities:

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Create business cases to support marketing campaign execution.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Collaborate on brand positioning, market research, and go-to-market strategies.
• Ensure all marketing activities align with overall business objectives and customer needs.

Key Qualifications:

• Maximum of 7 years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement strategies (not acquisition-focused).
• Some analytical skills for campaign tracking, reporting, and performance evaluation.
• Ability to work cross-functionally to support brand positioning and research efforts.

This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!