Marketing Strategy Analyst

Lumanity; City of Edinburgh; Hybrid; GBP 25,000 - 45,000; Full time

Job description

Overview / About us

Who are we?

We’re the Leith Agency - Scotland’s leading creative agency. We’re a bunch of creative, digitally minded, content-loving people working in the heart of ‘the world’s coolest neighbourhoods’.

We work across a number of digital formats and disciplines for a bunch of incredible clients, including the Scottish Government, ScotRail, The Famous Grouse, Nando’s and many more.

We want Leith to be famous for digital and be the number one agency in Scotland for creative digital experiences. We see data and insight as a key driver in blending creative, strategic and analytical thinking and we have ambitious plans to grow the digital side of our business in 2025 and beyond.

Responsibilities / Position overview

Who are we looking for?

We are looking for someone who loves combing through data to find a brilliant piece of insight, who takes pride in insightful and well-crafted analysis, and someone who is excited to help out across a wide range of clients, sectors and projects.

You’re endlessly curious about human behaviour and culture. You’re eager to learn and develop; a self-starter who can take a project and run with it.

Key Responsibilities

• Working closely with colleagues in strategy, paid media and client service to provide support in data gathering, analysis and reporting. This would include:

• Regular (weekly and monthly) marketing performance reports
• Social media reviews
• Data visualisation and dashboarding
• Audience analysis
• Competitor analysis

● Taking responsibility for client deliverable deadlines.

● Maintaining a high level of data accuracy, consistency, and attention to detail in all client-facing deliverables.

● Proactive reviews of website analytics, social media data, and client competitor websites to help shape recommendations.

● Data analysis and presentation using a range of formats, including Google and/or Microsoft packages.

Qualifications

The skills and experience you’ll need:

We’re looking for someone who loves data, who is curious about finding out the ‘why’ and who has a high attention to detail. You should have a keen interest in digital marketing, with the ability to spot trends and translate these into actionable insights.

Some of the key skills required to excel in this role:

• You will have minimum of 1 year of experience working within a digital or media agency or an in-house team.
• Experience with Google Analytics.
• Experience with Google Tag Manager.
• Strong written and verbal communication skills.
• A problem-solving personality, with the desire to help your colleagues.
• An ambitious, proactive self-starter, comfortable in a fast-paced environment.
• Experience with Google Looker Studio.
• Experience in using Microsoft PowerPoint and/or Google Slides to formulate presentations.
• Some knowledge of social media management platforms such as Meta, TikTok & Google Ads.

Benefits

What’s in it for you?

• Not to blow our own trumpet, but you’ll get to work at an award-winning agency with smart people who have a huge variety of skills.
• Lovely offices in The Shore, Edinburgh and Canal Street, Manchester.
• Flexible hours and opportunity to work from home.
• Regular, company-wide learning sessions, meetups and talks.
• Enhanced maternity/paternity leave and shared parental leave.
• Pension plan with employer contributions.
• Private Healthcare Plan.
• Childcare Voucher Scheme.
• Charitable giving and volunteering days
• Employee Assistance Programme - Counselling
• Social events throughout the year
• Softball sessions in the summer
• Free Yoga sessions on our barge.