Marketing Strategist (Social Media)

CONFIRM GOOD PTE. LTD.; Glasgow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks a Marketing Strategist to drive content and social media strategies. You will engage with design and marketing teams to create compelling content across various platforms, analyzing trends and performance to optimize business impact. Ideal candidates will have a strong background in digital marketing and a proactive approach to managing campaigns across social media channels.

Qualifications

• Minimum 2 years of relevant experience preferred.
• Strong understanding of various social media platforms and their optimization.
• Ability to tailor content to different formats and platforms.

Responsibilities

• Research content and consumer trends, develop content strategies, and create content.
• Identify social media marketing trends and develop monthly content strategies.
• Monitor, evaluate and analyze campaign performance to identify growth opportunities.

Skills

Content creation

Social media management

Communication

Team collaboration

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Adobe After Effects

Adobe InDesign

Job description

The Marketing Strategist will research content and consumer trends, develop content strategies, and create content for a variety of businesses in digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.

Requirements:

• Strong background in creating and customizing compelling content to reach out to targeted audiences

• Able to work in a fast-paced environment and to meet deadlines

• Proactive, self-motivated and a team player

• Possess good communication, management, and coordination skills

• Strong understanding of the Singapore marketing landscape will be a plus (e.g. consumer trends, media channels, etc.)

• Analyse impact of campaign strategy and digital media planning and optimization towards business goals

• In-depth knowledge of various social media platforms (i.e. Telegram, Instagram, TikTok, etc.)

• Knowledge of softwares such as Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Canva will be an advantage

Roles & Responsibilities:

• Identify social media marketing trends and develop monthly content strategy, produce content for the required platforms, and schedule content in a timely manner

• Tailor content to different platforms and formats (e.g. static image, infographics, animation/GIF, Facebook/Instagram Stories, microvideos, polls, podcasts, live streams and event coverage)

• Ideate new and creative growth strategies through digital platforms and/or any emerging technologies including growth of Company social media platforms and their online presence

• Keep abreast of new social media sites, web technologies and digital marketing trends, and adopt these for future campaigns

• Monitor and evaluate campaign performance, assess campaign trends, prepare data analysis, and identify growth opportunities for clients

• Continuous review and active management of the website and all digital assets

•Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc.

(Minimum 2 years of relevant experience. Fresh Grads/Career Switch Candidates without experience may apply for our Graduate program)

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