Marketing Specialist - SaaS B2C

WHYTEMATTER; Belfast; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A healthcare technology company in Belfast is looking for a Marketing Specialist to develop marketing strategies for B2C audiences. You will collaborate closely with teams to create impactful campaigns and manage social media channels. Ideal candidates have marketing expertise, a strong commercial mindset, and a passion for data-driven results. Competitive salary between £35,000 and £45,000, with hybrid working options available.

Qualifications

• Degree in Marketing or 3+ years’ marketing experience in a fast-paced environment.
• Experience in a commercially focused technology environment.
• Proven track record of working closely with sales teams.

Responsibilities

• Develop and implement effective marketing campaigns for B2C audiences.
• Write compelling blog articles to establish business thought leadership.
• Manage social media channels aligned to brand guidelines.

Skills

Commercial mindset

Organisational skills

Data analysis

SEO knowledge

CRM experience

Education

Degree in Marketing or 3+ years’ experience

Tools

Intercom

HubSpot

Salesforce

Canva

Google Analytics

Google Ads

Job description

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Marketing Specialist - SaaS B2C, Belfast

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Client:

WHYTEMATTER

Location:

Belfast, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

761b13c3a59c

Job Views:

9

Posted:

01.08.2025

Expiry Date:

15.09.2025

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Job Description:

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Employee Log in Candidate Log in to Connect Homepage whytematter.com Mail Digital Marketing Specialist · Belfast · Hybrid

Marketing Specialist - SaaS B2C

Marketing Specialist

Location: Belfast Hybird
Salary:35-45K

Whytematter Staffing Solutions are delighted to be working with our client in the healthcare technology sector to recruit for a Marketing Specialist. This is an exciting opportunity for a creative, forward-thinking marketing professional to play a key role in communicating the company’s brand, services, and benefits across the healthcare industry.

About the Role:

You will work closely with the Head of Marketing to deliver engaging, data-driven marketing strategies and integrated campaigns aimed at both B2B and B2C audiences. This is an ideal role for someone with a strong commercial mindset, excellent organisational skills, and a passion for delivering impactful marketing outcomes.

Key Responsibilities:

Develop and implement effective marketing campaigns for B2C audiences (Freemium & Subscription Products)

Write compelling blog articles to establish the business as a thought leader within the healthcare sector

Create content for marketing collateral including brochures, emails, and website copy

Collaborate closely with internal teams: Customer & Locum Success, Development, and Sales

Communicate the value of the product and services clearly to target audiences both online and offline

Manage all social media channels (Facebook, Twitter, LinkedIn, Instagram) aligned to brand guidelines and tone of voice

Produce monthly activity reports for presentation at board level

Execute marketing automation strategies under the direction of the Head of Marketing

Support the organisation and delivery of company events, including logistics, promotion, and webinars

Manage CRM systems (Intercom)

Build relationships with industry bodies, partners, agencies, and third parties

Essential Criteria:

A degree in Marketing or 3+ years’ marketing experience within a fast-paced environment

Experience within a commercially focused technology environment

Proven track record of working closely with sales teams

Strong project management and organisational skills

Proficient in analysing data using spreadsheets to identify trends

Understanding of customer segmentation

Experience using CRM or marketing automation platforms (e.g., Intercom, HubSpot, Salesforce, Pardot, SEMrush)

Familiarity with collaboration tools such as Asana or Trello

Excellent knowledge of SEO

Proficient with Google Suite products, including Google Analytics and Google Ads

Desirable Criteria:

Experience with design software (e.g., Canva, Adobe Suite)

Experience creating video content

Background in e-commerce, apps, or healthcare sectors

Department Digital Marketing Specialist