Marketing Specialist - Reply

Strategic Creative Copywriter

About Threepipe Reply:
Threepipe Reply is an award-winning integrated brand performance agency of specialists, working across media, creative, social, analytics, UX, data science, search marketing, and PR. Threepipe offers a rigorous planning framework, proprietary and best-in-breed technology partners to help consumer and business-to-business brands make sense of the highly evolving market, media, and competitor landscape. threepipereply.com

Role overview:
Within our creative department, we are looking to grow with the addition of a Strategic Creative Copywriter. You will play a pivotal role in developing impactful short-form content, creative propositions, and branding. You will collaborate closely with our strategy and account management teams to ensure all creative outputs align with client objectives. We are looking for a creative thinker, with excellent presentation skills, and the ability to communicate great ideas with internal teams as well as clients. This role will be based in London Victoria 3 days a week, with 2 days a week remote working. Creative clients range from tech giants, engine oil manufacturers, sports, retailers, beauty, energy, banking, and beyond, with clients including Gulf Oil, Panasonic, L'Occitane, Vodafone, Quality Spirits International, Unicorn Darts.

Responsibilities:

• Create engaging and impactful short-form copy, including creative propositions, branding, and video scripts, that align with client objectives and messaging goals.
• Collaborate closely with the strategy team to ensure that all creative outputs are grounded in strategic insights and client objectives, enhancing the effectiveness of campaigns.
• Participate in brainstorming sessions with both the creative and strategy teams to develop content ideas that drive client campaigns and enhance brand storytelling.
• Present ideas and concepts clearly and persuasively to clients and internal teams, adapting communication styles to suit different audiences.
• Edit and refine copy to maintain high-quality standards, ensuring clarity, consistency, and alignment with brand voice.
• Stay up to date with industry trends and best practices, incorporating fresh ideas into your work.

About the candidate:

• Proven experience as a copywriter, ideally within a creative agency setting, focusing on short-form content.
• Strong portfolio demonstrating creativity and effectiveness in taglines and propositions.
• Excellent understanding of branding, marketing, and audience engagement strategies (experience with Employer Branding beneficial but not essential).
• Strong ability to work collaboratively in a team-oriented environment and manage multiple projects simultaneously.
• Exceptional attention to detail and a commitment to producing high-quality work.
• Strong presentation skills, with the ability to articulate concepts and ideas effectively.
• Appreciate great creative work, show passion, and have a great sense of humour.

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, or parental status or any other characteristic protected by the Law.

Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.