Marketing Specialist - Inside Sales

ProductLife Group; United Kingdom; On-site; USD 70,000 - 130,000; Full time

Job summary

ProductLife Group is seeking a proactive and client-oriented Marketing Officer – SDR / Inside Sales to enhance lead generation efforts. This role is crucial for engaging prospective clients and ensuring a smooth handover to the sales team, requiring strong CRM skills and a strategic approach to marketing campaigns.

Qualifications

• Experience in lead qualification and sales processes.
• Proficient in using Salesforce for CRM management.
• Skilled in market research and competitor analysis.

Responsibilities

• Qualify and follow up on leads from various marketing channels.
• Conduct outreach through email, cold calling, and LinkedIn.
• Maintain accurate CRM records and track lead progression.

Skills

Lead qualification

CRM proficiency

Market research

Campaign execution

Data management

Proposal writing

Communication

Relationship-building

Strategic thinking

Analytical mindset

Adaptability

Problem-solving

Tools

Salesforce

Outreach

Microsoft Teams

SharePoint

Sales Navigator

Job description

We are looking for a proactive and client-oriented Marketing Officer – SDR / Inside Sales to join our dynamic team. This role is pivotal in driving lead generation, qualification, and follow-up for targeted marketing campaigns. You will be the first point of contact for prospective clients and play a key role in ensuring a seamless handover of qualified leads to the sales team.

Key Responsibilities

• Qualify and follow up on leads from various sources including events, webinars, and memberships.
• Conduct outreach via email, cold calling, and LinkedIn.
• Score and report potential opportunities to the sales team.
• Gather market intelligence and contribute to persona development and campaign planning.
• Engage in Account-Based Marketing (ABM) campaigns and follow-ups.
• Maintain accurate CRM records and track lead progression.
• Collaborate with the CRM team and provide insights on lead generation metrics.
• Assist in campaign creation, content suggestions, and A/B testing.
• Provide feedback from client interactions to improve sales and marketing strategies.
• Support event managers with research and engagement for industry events.
  
  

Technical Skills

Required Skills & Experience

• Lead qualification and CRM proficiency (Salesforce preferred)
• Market research and competitor analysis
• Campaign execution and reporting
• Data management and proposal writing
  
  

Soft Skills

• Excellent communication and relationship-building
• Strategic thinking and analytical mindset
• Adaptability, proactivity, and goal orientation
• Strong research capabilities and problem-solving
  
  

Tools & Platforms

• Salesforce, Outreach, Lusha
• Microsoft Teams, SharePoint
• LinkedIn, Sales Navigator
  
  

Career Path Opportunities

• Vertical Growth: Specialise in digital marketing, content marketing, or CRM management.
• Horizontal Growth: Transition into sales, project management, or product development roles.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Pharmaceutical Manufacturing

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