Marketing Specialist (Hybrid)

VacantC Legal Recruitment; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading legal recruitment agency in London seeks a Marketing Specialist to own and execute marketing strategies targeting specific areas of law. The ideal candidate will have 5+ years of B2B marketing experience, specifically in industry-focused roles. You will collaborate with various teams to develop effective marketing assets and campaigns, becoming a valuable team player in a culture committed to employee value and growth. Flexible hybrid work arrangements are available.

Qualifications

• 5+ years of experience in B2B marketing, with at least 3 years focused on industry-specific marketing.
• Strong understanding of integrated marketing campaigns and go-to-market strategy.
• Proven experience in tailoring messaging and content to specific industries.

Responsibilities

• Own and execute marketing strategies targeting specific areas of law.
• Identify key personas, pain points, and buying behaviours to inform positioning.
• Plan and administer multi-channel campaigns for vertical audiences.

Skills

B2B marketing

Integrated marketing campaigns

Content strategy

Project management

Stakeholder communication

Tools

Salesforce

HubSpot

Pardot

Marketo

Job description

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Marketing Specialist - Battersea, London

• Own and execute marketing strategies targeting specific areas of law
• Turn deeper insight into focused campaigns and content
• Team up with legal specialists, product teams, marketing and sales to drive results
• Be part of a culture that values its employees
• Full-time, permanent position with flexible hybrid work

Working closely with legal specialists, the successful candidate will be part of the Marketing team, a group of passionate product advocates, dedicated to helping an ever-growing network of users discover whats possible.
As custodians of the brand, the team drives awareness, builds recognition, and accelerates adoption of the products throughout the legal profession.
From executing campaigns that resonate emotionally and intellectually, to crafting a brand that is
consistent, concise, and compelling, the successful candidate will play a hands-on role in shaping
the future. All while empowering lawyers to deliver more flexible and affordable legal services.

• Develop and execute vertical strategies: Own and implement marketing plans for high-priority areas of law, aligned with broader GTM objectives.
• Audience & market research: Identify key personas, pain points, and buying behaviours within each area to inform positioning and messaging.
• Campaign Management: Plan, launch and administer multi-channel campaigns tailored to vertical audiences, including paid media, email, webinars, podcasts, events, award submissions and thought leadership.
• Content Strategy: Collaborate with legal specialists and product teams to develop area specific assets such as whitepapers, blog posts, landing pages, and videos.
• Customer Advocacy: Source and promote customer success stories and testimonials from key verticals.
• Performance Analysis: Track campaign performance and optimise based on insights. Deliver regular reports on KPIs and ROI.
• 5+ years of experience in B2B marketing, with at least 3 years focused on industry specific marketing.
• Strong understanding of integrated marketing campaigns and go-to-market strategy.
• Proven experience in tailoring messaging and content to specific industries.
• Excellent project management and stakeholder communication skills.
• Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.

If you meet some, but not all, of the requirements above, we encourage you to still submit your application.