Marketing Specialist - Customer Engagement

Morrisons; Bradford; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Discount in store 15%

Annual bonus

Pension scheme

Healthcare

Free parking

Job summary

Morrisons is seeking a Marketing Specialist - Customer Engagement (CRM) to support digital marketing activity and implement our email and push strategy. You will work with the Customer Engagement Manager to plan, execute and optimise email communications to enhance customer engagement, retention and sales.

You will use Salesforce Marketing Cloud, SQL and HTML to build targeted campaigns, analyse performance and collaborate with stakeholders to deliver the marketing plan from concept to delivery.

Qualifications

• Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns.
• Evidence of delivering consumer centric digital communication and campaigns.
• Experience with utilising customer data and aligning to GDPR guidelines.

Responsibilities

• Execute plans in line with calendar activity and key moments.
• Deliver campaigns on time and within brand guidelines.
• Report and track campaign effectiveness through Salesforce.

Skills

Campaign planning

Data analysis

Customer segmentation

Copywriting

Communication

Tools

Salesforce Marketing Cloud

SQL

HTML

Job description

More about the role

As a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. Reporting into the Customer Engagement Manager.

Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons.

Some of your responsibilities will include:

• Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)
  
• Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
  
• Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.
  
• Customer segmentation and targeting; understand the target audience, be dynamic with content
  
• Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability
  
• Report and track campaign effectiveness through Salesforce
  
• Shaping and delivering CRM campaigns using Salesforce Marketing Cloud
  
• Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan
  
• Work closely with the rest of the marketing team to deliver and integrated communications plans
  

Experience needed to progress to interview

• Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns
• Evidence of delivering consumer centric digital communication and campaigns
• A strong reputation for a positive outlook and supporting others to succeed
• Experience of developing communications strategy and translating this into business delivery:sales, profit and cash
• HTML and SQL experience
• Experience with utilising customer data and aligning to GDPR guidelines

Knowledge

• Knowledge of the Retail and Marketing industry, particularly digital
• Commercial and financial understanding
• Strong knowledge of email marketing platforms and CRM systems
• Knowledge of loyalty programs and promotional mechanics
• Understanding of retail loyalty programmes

Skills

• The ability to champion change, pace and simplicity
• An engaging communicator and creative thinker
• Data-driven mindset and analytical thinker
• Ability to work under pressure and at pace
• Attention to detail and quality control
• Content planning and copywriting ability

More about our perks

In return for all your hard work, you will receive:

• 15% discount in store from the day you join us
• Additional 10% discount card for a friend or family member
• Annual bonus scheme
• Career progression and development opportunities
• Generous holiday entitlement
• Market leading pension scheme and life assurance
• Healthcare benefits including Aviva Digital GP
• ‘MyPerks’ giving you discount with over 850 retailers
• Free parking onsite
• Enhanced Family, Maternity and Paternity Leave
• Private Healthcare

Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!

At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.

There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!

At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.

We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.