Marketing Specialist- CRM And Loyalty

BOOTS; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join Boots as a Marketing Specialist focusing on CRM and Loyalty, collaborating in a vibrant team to enhance customer retention strategies. Engage with exciting brands while optimizing marketing campaigns to improve customer journeys. This is an opportunity to leverage your creativity and strategic thinking in a leading company.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to counselling and support services

Qualifications

• Experience in creative campaign management and cross-functional collaboration.
• Previous work in retail or healthcare, ideally optical or fashion.
• Good understanding of GDPR and experience with direct mail.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Optimize customer journeys using data insights.
• Identify innovations to drive program improvements.

Skills

Creative thinking

Strategic planning

Strong communication

Collaboration

Tools

Adobe Campaign

Salesforce

Eloqua

Job description

Role - Marketing Specialist - CRM and Loyalty

Contract: Permanent - 5 days in the Office

Shift pattern: Full Time

Hours - 37.50

Location - Nottingham Support office - NG90

Closing date: 11th July 2025

Recruitment Partner: Frankie McCallister

About the role

Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What's PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health. This is your chance to join one of the best teams around.

The CRM & Loyalty Specialist will execute Boots Opticians' customer retention marketing campaigns across all CRM channels (email, SMS, direct mail, mobile app, and more). A critical role in the performance of the business, this is a unique opportunity to shine in a role that is as creative as it is data-led.

Key responsibilities

• To plan and execute the Boots Opticians trade plan via multi-channel creative campaigns
• To understand and optimise the customer journey, using data-led insights
• Own the customer lifecycle, ensuring longevity and commercial success
• To identify new innovations (technology, channels, creative, behavioural science) to drive incremental improvements in the programme
• Use data and insight to identify new commercial opportunities
• Plan test and learn strategy and deliver reporting to the business
• Work closely with data and analytics and insights team to understand key customer segments and increase their value.
• Work with cross-functional teams to deliver incremental bookings and revenue for the business

What you'll need to have

• Creative and strategic thinker - energetic and passionate
• Creative campaign experience, working with agency partners to deliver exceptional results
• Strong communicator - able to engage with multiple audiences
• Collaborator - able to work with the wider Marketing team, Analytics, Product, Compliance and other functions to develop and execute projects

It would be great if you also have

• Worked in Retail/ Healthcare previously, ideally Optical or Fashion
• CRM platform experience, including Adobe Campaign/Salesforce/Eloqua or similar
• Experience of existing and emerging CRM technologies and approaches
• Good understanding of GDPR
• Experience of HTML
• Direct Mail experience

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.