Marketing Specialist

BlueSnap, Inc; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading global tech brand is seeking a Marketing Specialist in London to spearhead CRM campaigns for Viber Pay, aiming to enhance user acquisition and engagement. The role offers the chance to work in a dynamic, startup-like environment where data-driven marketing strategies thrive.

Qualifications

• 2+ years’ experience in digital or CRM marketing.
• Proven track record of managing multi-channel campaigns.
• Fluent in English, Greek is a strong advantage.

Responsibilities

• Own CRM campaigns from idea to execution.
• Analyze performance and unveil insights.
• Collaborate with various teams to drive growth.

Skills

Digital Marketing

CRM Marketing

Data Analysis

Project Management

Tools

Braze

Job description

Ready to make your mark at a global tech brand with a startup mindset?

At Viber, we connect people around the world - and with Viber Pay, we’re going even further. Our in-app payment feature lets users send and receive money instantly, with zero fees. It’s growing fast, and we’re looking for a Marketing Specialist to help scale it across key markets.

You’ll play a key role in CRM and growth marketing, managing campaigns end-to-end and driving user acquisition and engagement. You’ll thrive here if you’re data-driven, proactive, and always looking for the next opportunity to improve, test, and optimize.

Responsibilities

• Own CRM campaigns from idea to execution to reporting
• Build and deliver engaging push, in-app and email journeys using Braze
• Analyze performance to uncover insights and shape the next campaign
• Take a test-and-learn approach — experimenting, iterating, and improving
• Support and lead wider marketing projects that drive growth and retention
• Collaborate with Product, Analytics and Business Development teams
• Keep projects organized and on track with excellent communication and planning
• Report directly to the Marketing Lead and work alongside a Marketing Manager

Requirements

• 2+ years’ experience in digital or CRM marketing (agency or in-house)
• Proven track record of managing and delivering multi-channel campaigns
• Comfortable using data to guide decisions and drive performance
• Hands-on experience with Braze or similar marketing automation tools
• Fluent English is essential. Greek language skills are a strong advantage, but not required
• Organized, driven, and proactive — you love improving things and getting stuff done
• Enjoy working at pace and juggling multiple projects in a startup-style environment
• A genuine interest in fintech, payments, or apps is a big plus